Backblaze External Website - Sr. Partner Marketing Manager
Requirements
• 7–10 years in B2B technology marketing, including 4+ years in partner, alliance, or ecosystem marketing at an infrastructure, cloud, data, or AI company. • A record of launching and running co-marketing with partners larger than your own company, and of earning priority from a partner’s marketing team • Proven skill at translating core product positioning into partner-specific narratives, and the writing ability to draft them yourself. Bring samples • Technical fluency to work with Sales Engineers and partner architects: cloud and object storage, S3-compatible APIs, and how AI and data pipelines use storage (training data, checkpoints, inference) • Experience planning and executing a presence at major industry conferences, ideally in the AI ecosystem • Comfort reading pipeline and campaign data in Salesforce and dashboards that others build, and turning it into decisions • The discipline to work solo: set priorities, hold them, and use AI tools to multiply your output without lowering the bar • Strongly Preferred • Strongly Preferred • Partner marketing experience at an AI cloud, AI infrastructure vendor, or data platform. • Experience with partner-hosted conferences and co-presented programming at GTC scale. • Public company experience, including work within disclosure requirements for partner announcements. • Experience standing up partner marketing in a function that did not have a home. • A background producing technical proof: reference architectures, benchmark-backed content, and customer references. • Logistics • Location: Remote – US • Location: • Travel: ~25%, concentrated around major AI events and partner meetings • Travel: • Reports to: VP, Marketing • Reports to: • Partners with: Partnerships & Ecosystem, Product Marketing, Revenue Operations, Channel Marketing, Content and Creative, Demand Generation, Communications, Analyst Relations • Partners with:
Responsibilities
• Set the plan and the operating rhythm • Build and run a rolling six-month partner marketing plan with the Partner team with a focus on priority partnerships in the AI space • Structure the work in manner that keeps the teams aligned and informed with shared calendars, clear intake paths, and a point of view on what Backblaze will and won’t do • Fold partner marketing into Marketing’s broader planning so partner programs, launches, and campaigns move with brand, product marketing, and demand generation priorities • Stay agile and responsive as opportunities evolve and shift around you • Lead the reporting cadence on impact, in collaboration with the business intelligence team, at a level consumable from c-suite to team meetings • Translate our story for partners • Take Product Marketing’s core positioning and materials and adapt them for each partner’s sellers, architects, and customers: joint value propositions, partner-facing narratives, and co-branded messaging that stay true to how Backblaze talks about itself. • Equip priority partners’ teams to get Backblaze right, with kits, one-pagers, and sales plays built alongside Enablement and Partnerships • Build brand with the ecosystem • Raise Backblaze’s profile with the most credible names in AI through joint narratives, co-presented content, webinars, and thought leadership that establish Backblaze as a storage leader for AI • Coordinate announcements with Communications, including the disclosure requirements that come with being a public company • Working with the events team, advocate for Backblaze’s presence at AI-first events and moments where we can show up with strategic partners • Bridge marketing and enablement • Working with the content and creative team, build co-branded reference architectures, joint case studies and customer references, and informative announcements that help customers make decisions • Work with DevRel and Sales Engineering around content and enablement with technical depth, they can provide the substance but you’ll need to provide structure and promotion • Own how Backblaze appears on partner surfaces: integration and partner pages, directories, marketplace listings, co-branded assets, and Powered By Backblaze materials, and documentation. Keep them accurate, current, and consistent • Support analyst submissions for partner-validated architectures alongside our Analyst Relations team • The Right Fit
Benefits
• Healthcare for family, including dental and vision • Competitive compensation and 401K • RSU grants for full-time employees • Flexible vacation policy • Maternity & paternity leave • MacBook Pro to use for work plus a generous stipend to personalize your workstation • Childcare bonus (human children only) • Fertility treatment and support • Learning & development program • Commuter benefits • Culture that supports a healthy work-life balance • Pay Transparency • To provide greater transparency to candidates, we share base pay ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar-stage growth companies. Final offer amounts are determined by multiple factors, including candidate location, skills, depth of work experience, and relevant licenses/credentials, and may vary from the amounts listed below. • The base pay range for this position is $135,000 – $150,000 • $135,000 – $150,000
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