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binance - Content Writer/Specialist

UAE, Dubai2d ago

In Office EMEA Cryptocurrency Fintech Content Writer Media Relations Storytelling Reporting Close CRM Management

Requirements

• Bachelor’s or higher degree in English, Journalism, Media, Communications, or a related field, or equivalent experience • Native or fluent English, with excellent writing and editing skills and strong attention to detail • Proven content or editorial experience across multiple formats: in-house, agency, publication, or newsroom • Demonstrated versatility: comfortable moving between long-form writing, product/campaign copy, and human-interest storytelling • Genuine interest in crypto, blockchain, and fintech • AI-savvy: comfortable with AI writing/research tools and current on emerging AI trends, with practical ideas on integrating them into content workflows • Comfortable working with performance data (e.g. traffic/engagement dashboards) to inform content decisions • Proactive and reliable, able to own work end-to-end across shifting priorities without close oversight • Able to multitask and work to tight, sometimes same-day deadlines • Strong communication skills and comfortable working in a distributed, mostly async team

Responsibilities

• Write and edit global comms pieces and long-form explainers • Support content for company narratives and milestone stories, connecting content to Binance’s key messages • Bring ideas on narrative angles and story framing • Write and edit product and campaign content, plus CRM/lifecycle copy, against deadlines and briefs • Support and help scale the team’s use of AI tools in content operations and reporting • Support user/community and KOL stories, interviews, and video content • Help with content amplification and repurposing across channels • Draft, edit, and proofread content quickly and accurately across formats: blog posts, CRM, campaign copy, video scripts, and more • Help maintain consistency in tone, style, and accuracy across content, in line with team editorial standards • Track and report on content performance (traffic, engagement, reach), helping build out the team's performance measurement framework