Hyphen Connect Limited - Content Specialist (Web3/ Crypto Exchange)
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Requirements
• Education: Bachelor’s degree or higher in Journalism, Communications, Marketing, or a related field. • Education: • Experience: 3+ years of experience in brand content or content marketing, ideally within the Cryptocurrency or Fintech sectors. • Cryptocurrency or Fintech • Industry Expertise: A deep understanding of the blockchain ecosystem and a keen sensitivity to market dynamics. • Industry Expertise: • Content Excellence: Exceptional writing and editing skills with the ability to translate complex technical concepts into accessible, high-impact content. • Content Excellence: • Platform Proficiency: Proven track record of managing social media communities and implementing growth/interaction strategies. • Platform Proficiency: • Language Skills: Native or professional fluency in Mandarin and English (both written and spoken) is required to manage bilingual content production. • Mandarin • English • Soft Skills: Strong cross-departmental communication skills, a high degree of responsibility, and the ability to thrive in a fast-paced, remote environment.
Responsibilities
• Brand Strategy & Storytelling: Lead the planning, drafting, and distribution of high-quality brand content to ensure a cohesive and engaging brand image. • Brand Strategy & Storytelling: • Multi-Channel Execution: Develop and execute comprehensive content strategies across official websites, social media, community groups, and PR channels to drive brand exposure and user retention. • Multi-Channel Execution: • Market Insight: Monitor industry trends and market "hot topics" to produce timely brand stories, industry analyses, and deep-dive technical articles. • Market Insight: • Cross-Functional Collaboration: Partner with Design, Marketing, PR, and Product teams to drive multimedia output, including short-form videos, infographics, and long-form articles. • Cross-Functional Collaboration: • Data-Driven Optimization: Analyze content performance metrics and user feedback to iterate on strategies and improve engagement ROI. • Data-Driven Optimization: • Event Support: Support major brand initiatives, including AMAs, strategic partnerships, and PR campaigns. • Event Support:
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