Unlimit - Marketing Specialist (Email, Reputation & Affiliate)
Requirements
• 3+ years across marketing communications, PR, affiliate/partner marketing or brand management — ideally in B2B, fintech, payments, SaaS or another regulated sector. • Hands-on email marketing experience: building and sending campaigns in a marketing platform (HubSpot, Salesforce, Braze, Klaviyo, Mailchimp or similar), with a working understanding of segmentation and deliverability. • Demonstrable online reputation management experience — review platforms, public response handling, listening tools (Brandwatch, Meltwater, Mention, Sprout Social or equivalent) and sentiment reporting. • Experience running or supporting an affiliate, referral or publisher programme, including tracking, attribution and commercial negotiation. • Excellent written English and strong editorial judgement, especially for public-facing and sensitive responses. • Working knowledge of GDPR, consent-based marketing and advertising-disclosure requirements. • Comfortable with analytics: GA4, Looker Studio or equivalent, plus confident spreadsheet reporting. • Experience operating across multiple regions and time zones.
Responsibilities
• 1. Email Marketing & Communications • Write, build, test and deploy email campaigns using existing templates and audience segments. • Manage QA, A/B testing, campaign optimisation and documentation of learnings. • Maintain email templates with Design and monitor list health, deliverability and compliance, escalating technical issues to Marketing Operations. • Ensure all email activity complies with GDPR and regional marketing regulations. • 2. Reputation Management & PR • Own Unlimit's presence across review platforms, directories and comparison sites, ensuring profiles remain accurate and up to date. • Run review-generation initiatives and respond to public reviews in line with brand guidelines. • Monitor brand mentions, sentiment, media coverage and share of voice, providing regular insights and recommendations. • Support PR activities including media lists, award submissions, newsroom updates and thought leadership placements. • Coordinate reputation management by escalating issues, supporting crisis communications and improving branded search visibility. • 3. Affiliate, Publisher & Partner Marketing • Manage Unlimit's affiliate and referral programme, including partner recruitment, onboarding and performance. • Develop relationships with publishers, comparison sites, industry media and strategic partners. • Coordinate co-marketing campaigns, sponsored placements and partner content. • Ensure partner materials remain accurate, compliant and aligned with Unlimit's brand. • Track affiliate performance, ROI and attribution, working with Marketing Operations, Analytics and Finance. • 4. Analytics & Reporting • Monitor KPIs across email, reputation and affiliate marketing. • Benchmark Unlimit's reputation and partner presence against key competitors. • 5. Cross-Functional Collaboration • Partner with Product Marketing on launches and GTM campaigns. • Support events and webinars through email campaigns and partner promotion. • Contribute to marketing planning, vendor management and marketing technology initiatives.
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