My Money Matters - CRM Marketing Manager
Requirements
• Deep CRM expertise - 3+ years hands-on with at least one major CRM (We’re moving to HubSpot from Emarsys) • Excellent copywriting - 2+ years writing crisp, persuasive consumer copy • Data and testing - Confident with segmentation, A/B testing and reporting • Start-up experience - You know the challenges that come with tight deadlines, competing priorities and doing stuff that hasn’t been done before • Fintech experience - Experience in financial services or financial wellbeing, including awareness of financial promotions rules • AI-workflows - Yes, we know. Still, everyone team member must know the difference between creating effective workflows and creating god-awful AI slop • App-based marketing - You've built and optimised automated journeys for a consumer app, using push and in-app messaging alongside email to drive activation and engagement • The type of person you are • You obsess over customer experience - You notice a clunky journey the way others notice a typo, and you can't leave it alone until it's fixed • You sweat the small stuff - Subject lines, send times, a broken link in email four of six • You care about everything - The member, the result, the quality of the work. Good enough isn't a phrase you use • You're high agency - You don't wait to be told. You spot the problem, own it and get it live • You get stuff done - You'd rather ship, learn and improve than polish a plan forever
Responsibilities
• You'll design and run the member journey end-to-end: onboarding, activation, cross-sell across our products, retention and reactivation. You'll build segments, write and test campaigns, and use the data to decide what to say, to whom and when. • On a typical day you might: • Build an onboarding sequence for a newly launched employer • Spot a drop-off between sign-up and first use, then test a fix • Build next week’s always-on campaigns to existing members • More members activating, using more of our products and staying engaged. You'll be measured on conversion between journey stages and on CRM's contribution to active users and revenue. • Our Interview Process • Stage 1 | People & Culture Call – An initial screening call to learn more about your experience, motivations and what you're looking for in your next role. • Stage 1 | People & Culture Call • Stage 2 | Hiring Manager Interview – A 45-minute interview with the Head of Marketing to explore experience in more detail, and give you the opportunity to learn more about the team and what we're building. • Stage 2 | Hiring Manager Interview • Stage 3 | Practical Exercise – A final-stage practical exercise designed to give you the opportunity to demonstrate how you would approach some of the key areas of the role. You'll receive a briefing and any relevant context in advance so you have time to prepare. • Stage 3 | Practical Exercise
Benefits
• 🇬🇧 Remote working within the UKWork remotely from anywhere in the UK, giving you flexibility to work where you perform at your best. • Remote working within the UK • 🖥️ Home office budgetReceive a £200 annual budget to help you set up and improve your home working space. • 🌴 Annual leave25 days’ annual leave, increasing with tenure, plus the option to purchase up to 5 additional days each year. • Annual leave • 🎂 Birthday offTake your birthday off, because everyone deserves time to celebrate properly. • Birthday off • 🤝 Collaborative team bonusFor non-commission roles, you’ll be part of our collaborative team bonus scheme, recognising shared success across the business. • Collaborative team bonus • 💰 Pension schemeAccess to our pension scheme. • Pension scheme • ✨ Perkbox salary sacrifice schemesAccess salary sacrifice schemes through Perkbox, including car leasing, gym memberships and tech purchases. • 🩺 Medical cashback schemeHelping with everyday healthcare costs. • Medical cashback scheme • 👶 Enhanced parental leaveSupport during important life moments. • Enhanced parental leave • 🎉 Team connectionRegular opportunities to connect as a team, including our annual Summer Conference. • Team connection
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