crackenagi - Marketing Manager (PR, SMM & Content Creation)
Requirements
• 3+ years of experience in Marketing, PR, SMM, Content, or a related hybrid role • Experience in the cybersecurity domain • Demonstrated ability to write technical content (technical blog posts, whitepapers, or deep-dive explainers) • Strong SMM track record with real cases of growing a targeted audience • Hands-on experience with media or press outreach and pitching • Hands-on experience using AI tools for content and marketing workflows • Ability to translate complex technical topics into clear, credible messaging • Proactive, ownership-driven mindset; comfortable operating in an early-stage startup • Experience working with top-tier cybersecurity media (e.g. The Hacker News, Dark Reading, BleepingComputer, SecurityWeek, CyberScoop, Krebs on Security) • Experience with conference and event marketing • Experience with crisis or sensitive-topic communications • CHANNELS & TOOLS • LinkedIn, X/Twitter, company blog and website • Media and press outreach, pitching, and media list management • AI-assisted content and marketing tools
Responsibilities
• Marketing strategy & operations • Execute marketing strategy aligned with business goals • Organize lightweight marketing ops: content calendar, contractors, and timelines • Collaborate directly with founders, product, sales, and design teams • Track performance, prepare monthly reports, and optimize based on metrics • Content creation • Turn security research, product features, and engineering work into deep, credible material: technical blog posts, breakdowns, whitepapers, and explainers • Maintain and grow the company blog and website content • Use AI tools to speed up content workflows without losing technical accuracy or brand voice • Build and manage content and media plans across LinkedIn, X/Twitter, blog, and website • Grow a targeted audience of security practitioners, researchers, and enterprise buyers • Build relationships with partners and communities • PR & communications • Build and maintain relationships with cybersecurity and tech media • Write and distribute press releases, announcements, and pitches • Identify trends, news hooks, and PR opportunities in cyber and AI, and pitch timely commentary and expert perspectives • Support conference presence, including announcements, live coverage, and post-event content • Coordinate speaking opportunities, podcasts, and interviews for founders and researchers
Benefits
• Real-world impact: Technology validated in nation-state operations and grounded in hands-on internal research • Team with a mission: Ukrainian-heavy international team of PhDs, professors, and top-tier industry veterans, driven by intrinsic motivation shaped by real-world adversity • Adaptive roles: We shape roles around exceptional talent; your ownership and drive will define your path • Perfect timing: Operating at the intersection of AI, cybersecurity, and autonomous systems, Cracken is uniquely positioned to win against sophisticated adversaries • Opportunity to build a global cybersecurity brand from an early stage • Direct collaboration with founders and cyber operators • High autonomy and real ownership • Fully remote and flexible work setup
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