toogeza - Creative Marketing Manager

Europe, European Union2w ago

In Office Mid EMEA Healthcare Marketing Manager Copywriting Content Creation Storytelling

Requirements

• 2+ years of experience in marketing, advertising, copywriting, or creative strategy • Strong copywriting or content writing skills • Experience creating advertising concepts or marketing campaigns • Ability to analyze competitors and identify successful advertising patterns • Strong creative thinking combined with analytical mindset • Good understanding of Meta advertising ecosystem • Upper-intermediate English level or higher • Strong research skills and ability to present insights clearly • High level of organization and ownership • We are primarily looking for candidates who: • Have experience working with international markets (US or Europe) • Have experience in the health, wellness, lifestyle, or self-improvement niche • Candidates who worked only with the Ukrainian market outside the health industry will not be considered. • Experience with the US audience and understanding of US advertising communication style is a strong advantages. • Experience working with UGC creators or influencers • Understanding of web funnels and conversion psychology • Experience creating creative strategies for paid traffic • Ability to think in advertising angles and positioning

Responsibilities

• Develop new advertising creative concepts for paid campaigns (primarily Meta Ads) • Analyze competitors, market trends, and successful ads in the health & wellness space • Create concepts for video and image ads • Work closely with designers, editors, and marketing team members • Write hooks, headlines, and primary ad texts • Plan and organize creative testing • Analyze creative performance and suggest improvements • Generate new ideas for UGC-style ads, storytelling formats, and product positioning • Help adapt advertising concepts for different audiences and markets

Benefits

• 1. Fully remote work and flexible schedule, allowing you to independently plan your workweek. The main requirement is timely reporting on completed work. • 2. Paid sick leave - 5 days. • 3. Paid vacation - 20 days per year after the probationary period. • If this role sounds like a fit — we’d love to hear from you! Just send over your CV and anything else you’d like us to consider.