Injective - Social Media and Influencer Marketing Manager
Requirements
• 3+ years of experience in social media, product, or marketing roles in a crypto startup (ideally with a background in layer 1 blockchains). • Proven track record owning social media or marketing strategies end-to-end: from research and positioning to content, campaigns, and reporting. • Possess a strong, proven interest in the crypto and RWA space with deep understanding of social media trends, platform best practices, and digital culture. • Strong ability to translate complex, technical concepts into clear, compelling narratives for different audiences. • Experience writing both native social content and institutional materials. • Expertise in developing social marketing strategies that are native to each channel and that can deliver tangible results. • Hands-on experience in content management across multiple platforms including X, Discord, Telegram and LinkedIn. • Proven success in influencer marketing or KOL management in Web3/crypto, effectively leveraging KOLs to drive marketing results. • Strong existing network of Web3 KOLs with demonstrated account management skills to activate impactful campaigns. • Deep understanding of how paid and organic content and strategies work together. • Excellent copywriting, communication skills, and storytelling skills. • Fluent written and spoken English. • Ability to work collaboratively with cross-functional teams in a fast-paced environment.
Responsibilities
• Develop Injective’s social media and content strategy in collaboration with our marketing team and coordinating with design, product, engineering, business and operations. • Perform user research and translate insights into positioning and messaging, user education initiatives, and creative assets. • Plan, execute, and iterate multi-channel marketing campaigns with an experimental and analytical approach, using data to continuously optimize performance. • Generate, edit, publish, and share engaging daily and weekly content across multiple platforms that educates users and amplifies Injective’s brand and ecosystem. • Build and maintain strong relationships with key crypto, tech, and finance influencers and identify new partnership opportunities to expand brand reach and influence within the web3 community. • Track, analyze and report on web traffic, social growth, engagement, and KOL campaigns. • Act as an ambassador and educator for the Injective community, managing community and community moderators. • Manage social media and KOL budgets.
Benefits
• Remote-friendly work environment with flexible hours. • Opportunity to work on cutting-edge blockchain technology in the finance industry. • Collaborative team culture with opportunities for professional growth and development. • Global team meet ups.
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