Sonar - Senior Technical Architect & Developer – Marketing Automation
Requirements
• Core Technical Competencies • Advanced SQL & Database Design: Extensive experience with relational data modeling, complex joins, aggregation, and query tuning. • Integrations & Protocols: Strong knowledge of REST/SOAP APIs, JSON/XML, OAuth 2.0, webhooks, and Postman. • Scripting & Code: Skilled in AMPscript, SSJS, or general languages (JavaScript, Node.js, Python) applied to MarTech. • MarTech & AI Curiosity: Passionate about marketing architecture, event triggers, relational mapping, agentic AI, CDPs, and automated personalization. • 3+ years in technical architecture, administration, or development in Salesforce Marketing Cloud (SFMC) (Automation Studio, Journey Builder, Contact Builder, CloudPages, APIs, or Data Cloud/AI frameworks). • Practical understanding of how Predictive, Generative, and Agentic AI transform technical marketing. • Proven track record of evaluating and mastering new marketing platforms and technical tools. • Key Personality Traits • Tech & AI Enthusiast: Actively follows MarTech, CDPs, AI automation, and data engineering trends. • Platform Agnostic: Uses tools and AI models adaptively to solve data and communication challenges. • Problem Solver: Enjoys debugging complex data issues, race conditions, integrations, and AI logic edge cases. • In-office culture • We're intentional about this. We believe the best teams are built in the room together. Three anchor days — Mondays, Tuesdays, and Thursdays — create the collaboration rhythm that makes a hub office worth having. • Candidates need to be genuinely based in the location the role is posted — if that's not where you are today, we're happy to support relocation for the right person. • We value diversity, equity, and inclusion
Responsibilities
• Data Architecture & Engineering • Operations Enablement: Prepare, clean, structure, and model marketing data for Marketing Operations teams to run campaigns, segment audiences, and manage daily operations friction-free. • ETL & Data Pipelines: Partner with the Data Team to create automated SQL queries and ETL pipelines ingesting and transforming data warehouse datasets (e.g., Snowflake, BigQuery) into production-ready data extensions. • Governance & Hygiene: Maintain data hygiene, identity resolution, deduplication, and real-time ecosystem syncs to ensure efficiency. • Technical Customization & Custom Development • Write maintainable custom platform code (e.g., AMPscript, SSJS, WSProxy) for personalization engines. • Develop dynamic rendering logic, interactive web forms, and secure landing pages. • Troubleshoot automation failures, script exceptions, and data bottlenecks. • API & Ecosystem Integrations • Architect and maintain API integrations (REST, SOAP, Webhooks) connecting product apps, mobile backends, and third-party systems to the marketing platform. • Configure native CRM and database connectors for low-latency, real-time bidirectional sync. • Manage rate limits, payload efficiency, OAuth, and retry handlers. • Platform Operations & System Health • Monitor runtimes, script performance, and query execution to ensure 99.9% uptime. • Lead security governance, permissions, business unit structuring, and privacy compliance (GDPR, CCPA, CAN-SPAM). • Partner with DevOps and IT Security on domain authentication and deliverability infrastructure.
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