second-nature - Product Marketing Manager (RBP)
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Requirements
• 3–5 years of product marketing experience. B2B required, B2B2C a plus. • Experience refining and scaling product messaging across teams and channels • Experience creating marketing collateral (e.g., web pages, explainer videos, sales decks, and email campaigns). • Ability to explain technical concepts in simple terms for a non-technical audience. • Highly organized and self-directed — you’re comfortable turning ambiguity into clarity that drives action and results • Strong collaborator with cross-functional teams across Product, Sales, and Success • Bonus: background in proptech, customer marketing, or customer enablement
Responsibilities
• Own and evolve RBP messaging • Audit current-state RBP messaging across channels and assets to identify gaps, inconsistencies, and opportunities • Own and evolve positioning, messaging, and value props for our core RBP products to support internal training, external collateral, and product launches • Collaborate with Product on RBP launches to keep messaging and market needs in sync as the product evolves • Analyze property manager and resident adoption and engagement; consult Product and UX on optimization • Partner messaging and enablement • Work closely with the Partnerships team to ensure cohesive, consistent messaging across our RBP product partners • Develop and maintain partner-facing materials that reflect current positioning and reinforce the RBP value story • Collaborate with Enablement on messaging rollouts through decks, one-pagers, battlecards, and product training materials • Collect feedback from internal teams and iterate as the product and pitch evolve • Lead RBP launch excellence • Serve as PMM owner for RBP launches, driving the go-to-market bill of materials from kickoff through enablement delivery • Own launch-critical assets including the overview deck, positioning doc, messaging doc, one-pager, and battlecard; coordinate with Enablement, Content, and Creative on assets they produce • Represent PMM in launch team meetings alongside Product, Enablement, Support, Legal, and RevOps, keeping GTM workstreams on schedule and unblocked • Track launch status, flag risks early, and escalate blockers to the appropriate exec sponsor • Conduct post-launch reviews to measure messaging effectiveness, sales adoption, and customer response, and feed findings back into future launches • Own competitive and customer insights • Lead ongoing competitive intelligence, including tracking competitors, market trends, and customer pain points • Build and maintain competitive assets (battlecards, win/loss analysis, positioning guides) that keep Sales and CS equipped to win • Interview prospects, customers, and internal stakeholders to surface messaging gaps and strategic opportunities • Translate insights into recommendations and present to cross-functional teams to drive alignment and action
Benefits
• 🩺 Health First: Medical, Dental, Vision, Life Insurance, & 401K Plan • 📍Location: Work remotely from anywhere in the US • 📆 Flexibility: Open PTO and sick days • 🤩 The Product: Beyond the awards and 5-star reviews, our clients and customers love what they can do with the world’s first Resident Experience Platform • 🤗 Diverse, Inclusive Culture: We embrace employees from all backgrounds with openness and respect • 💻 Training: A supportive team to help you grow your career and unlock your full potential
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