Empower Pharmacy Careers - Jobs
Requirements
• Hands-on proficiency with Pardot (or a comparable MAP), Salesforce CRM, Google Ads, Meta Ads, TikTok Ads, WordPress, and Google Analytics; familiarity with how these platforms connect and share data is essential. • Practical experience designing and deploying AI-assisted workflows using tools such as ChatGPT, Claude, or similar platforms, with an understanding of where AI adds genuine leverage versus where it introduces risk. • Strong analytical skills with the ability to work with marketing data, build reports, identify trends, and translate findings into operational recommendations. • 5 to 7 years of experience in marketing operations, marketing technology, or a closely related role, with a track record of owning and building systems rather than just managing them. • Demonstrated experience at mid-market or growth-stage technology companies, including later-stage startups, where the ability to build in ambiguous environments and with limited resources was required. • A four-year degree in marketing, information systems, computer science, or a related field, or equivalent professional experience. • Experience in healthcare, pharma, or other regulated environments with exposure to HIPAA compliance requirements is a plus but is not required. • Key Competencies: • Customer Focus: Builds trust through customer-centric solutions. • Strategic AI: Guides responsible AI adoption and adaptation. • Optimizes Work Processes: Drives efficiency with continuous improvement. • Collaborates: Partners effectively to achieve shared goals. • Resourcefulness: Secures and deploys resources efficiently. • Manages Complexity: Simplifies and solves complex challenges. • Ensures Accountability: Delivers on commitments with integrity. • Situational Adaptability: Adjusts approach to shifting conditions. • Communicates Effectively: Tailors messages to diverse audiences. • People: Empowering people defines who we are. • Quality: Excellence in every product, every time. • Service: Serving others is our highest purpose. • Innovation: Advancing care through technology and discovery. • Employee Benefits, Health, and Wellness: • We offer comprehensive benefits to support your health, well-being, and future, including medical, dental, and vision coverage, paid time off, 401(k) matching, wellness perks, IV therapy, and compounded medications. Learn more: https://careers.empowerpharmacy.com/benefits/ • Link Opens in New Tab
Responsibilities
• Martech Platform Management • Platform Integration: Evaluates, onboards, and integrates marketing technologies across the martech stack, including marketing automation (Pardot), CRM (Salesforce), paid media platforms (Google Ads, Meta, TikTok), web (WordPress), and analytics (Google Analytics), ensuring tools are configured for performance, compliance, and cross-functional usability. • Vendor Oversight: Monitors platform performance, maintains vendor relationships, and evaluates emerging technologies to keep the martech stack current, cost-effective, and aligned with business priorities. • Tool Governance: Maintains a centralized inventory of martech vendors and licenses, tracking contract terms, renewal dates, and costs to support informed platform investment decisions. • Automation & Optimization • Workflow Design: Designs and builds end-to-end marketing automation workflows, covering lead lifecycle management, nurture programs, audience segmentation, and campaign operations, with a focus on reducing manual effort and improving conversion outcomes. • Process Optimization: Drives process optimization by auditing existing workflows, identifying friction points, and implementing solutions that improve operational efficiency for both the marketing team and the teams it supports. • Campaign Operations: Builds standardized campaign operations playbooks that ensure consistency in execution, quality assurance, and reporting across all automated marketing programs. • AI & Architecture • AI Implementation: Leads the identification and implementation of AI-powered tools and workflows, including LLM-based automation and agentic AI deployments, to accelerate content operations, campaign execution, data analysis, and process automation across the marketing organization. • Systems Architecture: Establishes and maintains a scalable martech architecture by defining data flows, integration standards, and system governance practices that support long-term growth without accumulating technical debt. • Data Governance: Defines data governance standards across the martech ecosystem, including taxonomy, naming conventions, and quality controls, as new tools and AI workflows are introduced. • Cross-Functional Enablement • Stakeholder Partnership: Partners cross-functionally with product, sales, and technical teams to align marketing systems with broader organizational infrastructure, ensuring data integrity, attribution accuracy, and seamless handoffs across functions. • Training Enablement: Develops documentation, training, and enablement resources that help stakeholders across the organization use marketing tools effectively and consistently. • Performance Communication: Communicates martech performance, roadmap progress, and AI initiative outcomes to leadership and cross-functional stakeholders in clear, business-relevant terms.
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