Boldin - Senior Performance Marketing Manager

• Own paid acquisition strategy and execution across all paid channels, with an initial focus on SEM and paid social, then expanding into CTV, paid sponsorships, and new channels as the data supports it. • Own the paid media budget: allocation across channels, pacing, and reallocation away from non efficient spend toward what's working • Run end-to-end campaign management—strategy, build, launch, optimization, analysis, and reporting • Optimize account performance through ongoing keyword work, ad copy testing, campaign structure improvements, and bid strategy • Build a consistent testing cadence across ad copy, creative formats, audiences, targeting, and landing pages, and turn results into a documented learning loop • Partner with product and design to improve landing page and funnel conversion rates, bringing specific recommendations rather than general feedback • Manage performance against efficiency targets (CAC, LTV:CAC, CPA, ROAS) rather than top-of-funnel volume alone, and connect paid spend to registrations, trial starts, and new customer revenue. • Analyze audience and placement data to find new opportunities and cut inefficient segments • Report on paid performance and test results weekly, and translate results into a clear point of view on what we do next • Partner with our data team to make sure attribution, tracking, and conversion measurement are trustworthy—and flag it loudly when they aren't • Evaluate and manage agencies, vendors, and tools where they extend our capacity • Evolve the acquisition roadmap based on performance, seasonality, competitive shifts, and new audience insight