homera-health - Marketing Manager
Requirements
• 3–7 years of hands-on marketing experience in early-stage or fast-moving environments, with direct ownership of campaign execution • Experience managing one or more of the following areas: content production, social media, paid social, lifecycle marketing (LCM), conversion rate optimization (CRO), or related marketing functions • Exposure to performance marketing creative testing and iteration • Demonstrated ability to plan and run campaigns end to end across multiple channels without heavy oversight • Practical experience coordinating creative, content, lifecycle, and/or web projects simultaneously • Comfortable using performance results to prioritize work and make improvements • Proven ability to stay organized, manage competing priorities, and deliver consistently in ambiguous environments • Clear communicator who can work effectively with leadership and external partners • Experience in health, wellness, or regulated consumer brands • Familiarity with email/SMS platforms and social scheduling tools
Responsibilities
• Marketing Planning & Coordination • Plan and execute cross-channel marketing initiatives in alignment with evolving priorities • Own marketing calendars, timelines, and documentation to ensure visibility and accountability • Coordinate work with external vendors, freelancers, and partners • Manage campaign launches, updates, and executional follow-through • Support day-to-day marketing operations and project management across initiatives • Lifecycle Marketing (LCM) • Plan and execute lifecycle campaigns across email and SMS, supporting key stages of the customer journey from onboarding through engagement and retention • Build, manage, and update core lifecycle flows • Partner with leadership to align lifecycle initiatives with business priorities • Paid Media – Creative Production • Plan and manage creative production for paid channels (Meta, Google, etc.) • Develop creative briefs, messaging direction, and testing approaches • Coordinate asset creation, feedback, and iteration with designers and external partners • Ensure paid creative and messaging are aligned with landing page, onboarding, and lifecycle experiences • Website & Landing Page Projects • Coordinate and manage website updates and landing page projects • Work with designers, developers, and stakeholders to ensure projects are delivered on time • Ensure landing pages align with campaign goals, messaging, and conversion objectives • Support ongoing optimization and testing efforts to improve performance • Educational Content Production • Plan, produce, and distribute educational content across marketing channels • Ensure educational content supports conversion, onboarding, and retention goals • Own social media planning and execution across priority platforms • Develop content calendars and oversee posting and engagement • Ensure social content aligns with brand, education, and growth objectives
Benefits
• As full-time member of our team, you’ll enjoy: • Flexible working hours • Work wherever you choose. • Fun and casual work environment. • We are a diverse, global team!
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