airapps - Digital Marketing Manager
Requirements
• Around 4+ years of experience in digital marketing, performance marketing, or growth marketing. • Strong expertise in Google Ads, Facebook/Meta Ads, LinkedIn Ads, and other paid media platforms. • Experience with SEO tools (Google Search Console, Ahrefs, SEMrush, Moz) and keyword research strategies. • Hands-on experience with Google Analytics, GA4, UTM tracking, and conversion rate optimization (CRO). • Knowledge of A/B testing, landing page optimization, and marketing automation tools. • Ability to analyze campaign data and optimize ad spend for ROAS and CAC. • Experience with email marketing and CRM tools (e.g., Mailchimp, HubSpot, Klaviyo) is a plus. • Strong copywriting skills for ad creatives, landing pages, and social media campaigns. • Ability to work in a fast-paced, data-driven environment with cross-functional teams.
Responsibilities
• Develop and execute multi-channel digital marketing campaigns, including SEO, SEM, PPC, display ads, and paid social media. • Optimize Google Ads, Meta Ads, and other paid acquisition channels to drive growth. • Conduct keyword research, on-page optimization, and link-building strategies to improve organic search rankings. • Analyze campaign performance metrics, A/B test ad creatives, and optimize ad spend for maximum efficiency. • Collaborate with content and design teams to create engaging ad copy, landing pages, and marketing assets. • Track key performance indicators (KPIs), generate reports, and provide insights to improve marketing strategies. • Manage email marketing campaigns and customer acquisition funnels. • Stay updated on industry trends, algorithm updates, and new digital marketing technologies. • Develop retargeting and customer segmentation strategies to improve user retention and lifetime value.
Benefits
• Apple hardware ecosystem for work. • Top-tier Health and Life Insurance for peace of mind. • Transportation Budget to support your commute needs. • Coverflex benefits package for meal allowances, well-being, and more. • Childcare support. • Air Conference - an opportunity to meet the team, collaborate, and grow together. • Pension Fund to support your long-term financial planning. • Urban Sports Club membership to keep you active. • Meals 100% free at the hub. • Diversity & Inclusion • At Air Apps, we are committed to fostering a diverse, inclusive, and equitable workplace. We enthusiastically welcome applicants from all backgrounds, experiences, and perspectives. We celebrate diversity in all its forms and believe that varied voices and experiences make us stronger. • Application Disclaimer • At Air Apps, we value transparency and integrity in our hiring process. Applicants must submit their own work without any AI-generated assistance. Any use of AI in application materials, assessments, or interviews will result in disqualification. • Important Notice • Air Apps does not partner with nor is represented by any recruiting agencies, staffing firms, or third-party recruiters in connection with our hiring efforts. All legitimate communication regarding Air Apps opportunities will come exclusively from an official @airapps.com email address. Additionally, all open positions are published only through our official careers platform, Ashby. • If you are contacted by anyone claiming to represent Air Apps from a different email domain, through a recruiting agency, or via a job posting source other than Ashby, please exercise caution. We do not accept unsolicited candidate submissions from agencies, and any such submissions will not be considered.
Apply in one click
Upload My Resume
Drop here or click to browse · Tap to choose · PDF, DOCX, DOC, RTF, TXT