toogeza - Marketing Director

• Paid acquisition Oversee paid acquisition strategy across Meta Ads, Google Ads. Guide budget allocation, testing, scaling, and optimization decisions based on funnel performance and revenue impact. • Affiliates Own affiliate strategy and performance. Evaluate partners, manage economics, monitor traffic quality and performance, and identify opportunities to scale. • Creative strategy Oversee creative strategy and testing across paid channels. Work with the creative team to continuously test new concepts, messaging, hooks, offers, and formats based on performance data. • Funnels and CRO Own funnel performance and conversion optimization. Drive structured A/B testing across landing pages, funnels, offers, pricing, checkout flows, upsells, and other key conversion points. • Email/SMS Oversee lifecycle marketing in Customer.io http://Customer.io, including automation, lead nurture, abandoned checkout, cross-sells, winbacks, campaigns, and deliverability. • Analytics and attribution Oversee marketing reporting and dashboards in Mixpanel. Own visibility into CAC, ROAS, CR, AOV, retention, LTV, and attribution. Make sure we can trust the data behind our decisions. • Product alignment Collaborate with Product on analytics, attribution, tracking, marketing integrations, A/B testing, and conversion optimization. Own the marketing side of experiments, from identifying what to test to reviewing results and deciding what to scale. • Marketing strategy Own end-to-end marketing strategy, budgets, priorities, and execution across all channels. Identify growth opportunities and make sure teams are focused on the highest-impact initiatives. • The marketing team Manage and coordinate paid acquisition, affiliates, CRO, creative, email/SMS, and other marketing functions. Set clear KPIs, priorities, and accountability across the team.