MoneySmart Group - Organic Marketing Specialist

• At least 2 years of hands-on experience in SEO or digital marketing, with a proven track record of success — ideally including measurable growth in organic traffic or search performance • A solid technical SEO foundation — comfortable with metadata, schema markup, on-page optimisation, crawl basics, Core Web Vitals, and hreflang, and able to write clear tickets for development teams • Genuine curiosity about GEO and AEO — an interest in how to earn citation and visibility within AI-powered search surfaces, and how financial services content can build trust in LLM outputs. Direct experience is a plus, but a strong learning orientation matters most • Hands-on familiarity with SEO tooling such as SEMrush, Ahrefs, Google Search Console, Screaming Frog, and GA4. Exposure to emerging AI visibility tracking platforms is an advantage • Good content instincts — an understanding of how to shape high-intent financial content that serves both users and search engines • An analytical mindset, with the ability to turn data into clear, actionable next steps • Comfortable working in a cross-functional environment with Product, Engineering, Content, and Compliance stakeholders • Excellent written and verbal communication skills in English. Cantonese and/or Mandarin proficiency is a strong advantage for the HK market • Experience in fintech, banking, or a regulated financial environment — or exposure to MAS, HKMA, or equivalent frameworks — is a plus, but not required • A results orientation — you want to know if your work actually moved the needle, and you're comfortable connecting your output to traffic and acquisition outcomes • What Success Looks Like • Organic improvements are executed accurately and on time, contributing to sustained growth in MoneySmart HK's organic traffic and acquisition, with clear contribution to commercial outcomes • MoneySmart's visibility and citation share within AI-driven search surfaces in Hong Kong strengthen over time, supported by well-structured, AI-ready content • Technical SEO health improves measurably — indexation, schema coverage, Core Web Vitals, and crawl efficiency are consistently strong • Performance is tracked and reported clearly across both traditional search and AI surfaces, giving the team a reliable read on what's working • Optimised content meets regulatory standards without trading off competitive performance • MoneySmart Culture Values & Tenets • The traits we admire are core intrinsic qualities we look for in someone we want on our team, and we look for people who are Hungry, Humble and Smart. We also expect all our people to uphold the following company values: • Play to win as a team • Solve for the customer • Embrace a personal growth mindset • Step up and own it • Challenge the status quo and deliver outcomes