Agoda - Content Marketing Manager, B2B Marketing (Bangkok Based, relocation provided)
Requirements
• 6–8 years of relevant experience in B2B content marketing, content strategy, or product marketing, preferably within SaaS, technology, platform, or marketplace businesses. • Strategic content ownership: Proven experience independently developing and executing content strategies, defining editorial priorities, and connecting content initiatives to business objectives. • Strategic content ownership: • Exceptional storytelling and editorial skills: Strong writing, editing, research, and synthesis capabilities, with a portfolio demonstrating high-quality thought leadership, case studies, and B2B marketing content. • Exceptional storytelling and editorial skills: • Strong business acumen: Ability to understand complex business models, commercial strategies, product value propositions, and customer needs, and translate them into compelling content. • Strong business acumen: • Executive communication: Demonstrated experience developing senior executive presentations, translating complex ideas into impactful narratives, and engaging confidently with senior leadership. • Executive communication: • Stakeholder management: Proven ability to influence and collaborate with cross-functional teams and senior stakeholders, navigate competing priorities, and drive projects forward without direct authority. • Stakeholder management: • Project management and execution: Strong ownership, attention to detail, and ability to manage multiple projects independently in a fast-paced environment. • Project management and execution: • Data-driven mindset: Ability to use research, customer insights, and performance data to inform content decisions and measure effectiveness. • Data-driven mindset: • AI fluency: Hands-on experience leveraging generative AI tools to accelerate research, content development, editing, and workflow efficiency while maintaining accuracy and originality. • AI fluency: • Excellent English communication skills, both written and verbal, with the ability to communicate effectively with global teams and senior business audiences. • Experience in travel technology, e-commerce, digital marketplaces, or B2B partnership ecosystems. • Experience developing content for industry conferences, executive thought leadership programs, or large-scale B2B events. • Familiarity with SEO, content distribution, CRM, marketing automation, and content performance analytics. • Experience building content processes and scalable editorial workflows in a growing organization.
Responsibilities
• Content Strategy & Planning • Own and execute a comprehensive B2B content strategy aligned with brand positioning, business priorities, go-to-market plans, and the customer journey. • Define key content themes, editorial priorities, and annual content roadmaps across awareness, consideration, conversion, and customer engagement. • Identify content opportunities through industry trends, competitive intelligence, customer insights, and business performance data. • Establish content performance metrics and continuously optimize the strategy based on audience engagement, lead generation, and pipeline contribution. • Thought Leadership & Content Development • Develop compelling, insight-led content that establishes our brand and executives as trusted voices in the B2B travel and technology industry. • Lead the creation of thought leadership articles, industry reports, whitepapers, case studies, customer success stories, blog posts, and executive LinkedIn content. • Proactively identify and develop compelling stories by working with internal experts, commercial teams, and external partners. • Translate complex technology, product capabilities, data, and business insights into clear, differentiated narratives tailored to senior B2B audiences. • Product Storytelling & Sales Enablement • Partner with Product, Sales, and Strategy teams to articulate compelling value propositions, product differentiation, and customer benefits. • Develop high-impact sales and marketing assets, including product one-pagers, solution narratives, case studies, website content, and partner-facing presentations. • Support go-to-market initiatives and product launches with content that drives awareness, consideration, and commercial engagement. • Ensure content addresses customer pain points and supports business development and sales conversations. • Executive Communications & Presentations • Lead the end-to-end development of high-impact executive presentations for industry conferences, flagship events, partner summits, and strategic engagements. • Partner directly with senior executives to develop compelling storylines, synthesize complex information, and translate strategic priorities into clear, persuasive narratives. • Coordinate cross-functional inputs, reconcile stakeholder feedback, and deliver executive-ready content under tight timelines. • Maintain a high standard of storytelling, message clarity, and visual communication in collaboration with creative teams. • Content Operations & Cross-Functional Collaboration • Manage end-to-end content production, from ideation, research, and briefing to development, stakeholder approvals, and publication. • Work collaboratively across Product, Sales, Marketing, Strategy, and other teams to align content with business priorities and audience needs. • Manage external agencies, freelancers, and creative partners, providing clear briefs and actionable editorial feedback. • Leverage AI tools and scalable content workflows to improve efficiency, quality, and speed of execution while maintaining strong editorial standards. • Ensure consistency of messaging, tone of voice, and content quality across channels and formats.
Benefits
• You will have the opportunity to shape the B2B content strategy, work directly with senior business leaders, and create compelling narratives that bring our technology, solutions, and partnerships to life. • This role offers a unique combination of strategic ownership, creative storytelling, and hands-on execution, with the opportunity to build meaningful content programs that influence brand perception and business growth. • #STRA#ANLS#MRKT#3#LI-TR2 #sanfrancisco #sanjose #losangeles #sandiego #oakland #denver #miami #orlando #atlanta #chicago #boston #detroit #newyork #portland #philadelphia #dallas #houston #austin #seattle #washdc #tirana #yerevan #sydney #melbourne #perth #vienna #graz #linz #baku #minsk #brussels #antwerp #ghent #charleroi #liege #saopaolo #sofia #toronto #vancouver #montreal #shanghai #beijing #shenzhen #zagreb #cyprus #prague #Brno #Ostrava #copenhagen #cairo #alexandria #giza #estonia #helsinki #paris #nice #marseille #rouen #lyon #toulouse #berlin #munich #hamburg #stuttgart #cologne #frankfurt #dusseldorf #dortmund #essen #Bremen #leipzig #dresden #hanover #nuremberg #athens #hongkong #budapest #bangalore #newdelhi #jakarta #bali #bandung #dublin #telaviv #milan #rome #naples #turin #palermo #venice #bologna #florence #tokyo #osaka #yokohama #nagoya #okinawa #fukuoka #sapporo #amman #irbid #riga #beirut #tripoli #vilnius #luxembourg #kualalumpur #malta #chisinau #amsterdam #oslo #jerusalem #manila #warsaw #krakow #sintra #lisbon #porto #braga #cascais #loures #amadora #almada #doha #alrayyan #bucharest #riyadh #jeddah #mecca #medina #belgrade #singapore #bratislava #capetown #johannesburg #seoul #barcelona #madrid #valencia #seville #bilbao #malaga #oviedo #alicanteockholm #zurich #geneva #basel #taipei #tainan #taichung #kaohsiung #Phuket #bangkok #istanbul #ankara #izmir #dubai #abudhabi #sharjah #london #manchester #liverpool #edinburgh #kiev #hcmc #hanoi #sanaar data representation data analysis SQL data analytics analytics python (programming language) data mining data science r (programming language) tableau analytical skills data visualization databases business analysis business intelligence (bi) microsoft sql server machine learning statistics microsoft power bi java #eventmarketing • Please review our Hiring Process Guidelines before your interview — click here to learn how interviewing at Agoda works.
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