Pearl - Senior Manager, Growth Marketing
Requirements
• Experience building B2B growth or demand generation programs tied to qualified pipeline and revenue. • Advanced, hands-on HubSpot experience across marketing automation, CRM workflows, Sales handoffs, and reporting. • The ability to work across acquisition, content, conversion, lifecycle and automation, product marketing, and Sales enablement—and to execute priority work yourself in a lean environment. • Strong analytical and commercial judgment. You can work with incomplete data and assess whether growth is producing valuable customers, not just more leads. • Zero-to-one operating ability: you turn ambiguity into action, ship useful work quickly, learn from evidence, recover constructively when experiments fail, and influence Sales, CS, Product, Finance, Analytics, and business leaders without relying on formal authority. • Clear, persuasive writing and communication, plus the judgment to make technically or commercially complex ideas useful to busy professionals. • Experience in law, law-firm operations, or legal technology; a JD or active bar membership is welcome but not required. • Experience with two-sided marketplaces, lead generation, or marketing to independent professionals and small businesses. • Experience with product-led growth or micro-app portfolios and with subscription, credit, usage-, lead-, or transaction-based revenue models. • Experience auditing and directing paid-media agencies or specialists, including Google, Meta, or LinkedIn programs and offline/downstream conversion feedback. • Experience building a first growth function, or managing Sales/Customer Success teams. • The Impact You’ll Have • You’ll have meaningful ownership at a stage when customer insight can shape both Fount’s marketing and the product itself. You’ll work closely with the teams building and selling it, test your ideas in market, and see how your decisions affect customer and revenue outcomes. • Remote From these States: California, Florida, Georgia, Idaho, Illinois, Massachusetts, Michigan, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Texas, Virginia, Washington, and Wisconsin. • Remote From these States: • Pay Transparency: Pearl will provide pay transparency information upon application to those in qualifying jurisdictions. (Employment is with JustAnswer LLC, a Pearl company.) • Pay Transparency: • Our Commitment to an Inclusive Workplace
Responsibilities
• Growth strategy and customer intelligence. Build a current view of the market, buyer, competitive alternatives, customer economics, objections, and serviceability constraints. Co-create ICPs, positioning, messages, offers, pricing hypotheses, and channel priorities with initiative leadership. • Growth strategy and customer intelligence. • Two-sided demand generation. Plan and operate the channel mix across paid search and social, organic and AI-answer visibility, partnerships, webinars and events, referrals, executive/SME thought leadership, outbound support, and product-led acquisition. Concentrate spend where professional supply, lead availability, geography, and practice area can support customer value. • Two-sided demand generation. • Content that acquires and educates. Create and distribute credible articles, guides, customer proof, case studies, webinars, lifecycle content, and practitioner education that help independent professionals understand the problem, take action, and succeed after they buy. • Content that acquires and educates. • Conversion and experimentation. Own landing pages, forms, conversion paths, tests, and CRO. Define the hypothesis, audience, budget, success threshold, and scale/iterate/stop rule before launch; move quickly while preserving the evidence needed to learn from small samples. • Conversion and experimentation. • HubSpot architecture and automation. Build and govern the acquisition lifecycle: data model, properties, segmentation, forms, enrichment, routing, scoring, nurture, reactivation, sequences, suppression, handoffs, dashboards, attribution, data quality, and change controls. • HubSpot architecture and automation. • Product marketing and Sales enablement. Turn customer evidence into category narratives, use cases, launch plans, packaging input, talk tracks, objection handling, proof, comparison assets, follow-up sequences, and campaign context that sellers actually use. • Product marketing and Sales enablement. • Closed-loop growth analytics. Connect source and campaign data to qualified opportunity, confirmed first payment, repeat purchase or replenishment, and—working with Customer Success—retention and expansion. Reconcile HubSpot, product, payment, and Finance definitions before treating a metric as truth. • Closed-loop growth analytics. • A reusable growth operating system. Maintain the roadmap, campaign calendar, budget and vendor recommendations, experiment log, reporting cadence, documentation, and playbooks. Personally ship priority work, use AI and automation aggressively, and enlist specialists when that is the fastest path to a high-quality result. • A reusable growth operating system.
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