Eon - Growth Marketing Manager

Remote - US1w ago

Remote Mid NA Software Growth Marketing Manager CRO B2B Learning & Development SEO Google Analytics GA4 CRO Excel ROAS Lead Generation Budget Management

Requirements

• 4+ years of experience owning multi-channel digital acquisition programs at a B2B SaaS or digital-first enterprise. • Proven track record of building and scaling SEM, SEO, and paid social programs that materially increase pipeline and revenue. • Proven track record • Deep platform proficiency in Google Ads, LinkedIn Ads, Google Analytics/GA4, Search Console, and CMS/AB testing tools. • Deep platform proficiency • AI-Forward: Hands-on experience leveraging AI/ML-powered tools for media management, creative iteration, or CRO. • AI-Forward: • Data-Driven: Advanced Excel/Sheets skills and comfort translating large datasets into plain-English recommendations for stakeholders. • Data-Driven: • Funnel Expert: Strong grasp of B2B funnel metrics (MQL→SAO→SQO) and attribution modeling. • Funnel Expert: • Startup Ready: A proactive communicator who stays curious, works independently, and thrives in a fast-paced environment. • Startup Ready:

Responsibilities

• Help architect the Growth Engine: Execute and manage a modern digital growth engine spanning paid search, paid social, display, automated outbound, and organic channels to drive enterprise lead generation and pipeline. • Help architect the Growth Engine: • Own the Full Funnel: Lead end-to-end campaign execution—from ad creation and landing page optimization to conversion testing and budget management—to maximize ROAS. • Own the Full Funnel: • Drive Continuous Experimentation: Develop a rigorous test-and-learn roadmap (A/B, multivariate, and AI-assisted) to improve CPOpportunity and scale evergreen programs. • Drive Continuous Experimentation: • Leverage AI Innovation: Evaluate and deploy emerging AI tools to streamline media buying, creative generation, and UX personalization. • Leverage AI Innovation: • Analyze & Optimize: Maintain a living dashboard of KPIs (MQLs, SAOs, Revenue) and produce weekly actionable insights on performance. • Analyze & Optimize: • Collaborate Cross-Functionally: Partner with Design, Content, Ops, and Sales to ensure message-to-market fit and friction-free lead hand-offs. • Collaborate Cross-Functionally: • Support Strategy & Budget: Partner with the Director of Demand Generation to forecast spend scenarios and model growth potential while maintaining efficiency. • Support Strategy & Budget:

Benefits

• Be part of a passionate and innovative team driving change in the cloud backup space. • Opportunity for professional growth in a fast-paced startup environment. • Competitive salary and benefits package.