Headspace - Temp Lifecycle Marketing Manager
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Requirements
• 3+ years experience in marketing or CRM operations, ideally focusing on execution of marketing campaigns across email, push, in-app modal, and SMS • You have a deep understanding of multi-channel best practices, deliverability and data protection laws • You are highly motivated and considered a self-starter, running projects from start to finish • You’re a strong project manager, and can manage multiple projects, priorities, and resources • You’re a strong and confident collaborator, able to interpret feedback into actionable next steps, but also comfortable challenging the subject matter • Data-driven and able to report cleanly and accurately on marketing campaigns • Experience with Braze highly preferred • Experience with Liquid Logic highly preferred • Experience with Amplitude or Tableau a plus • Intermediate knowledge of HTML and CSS as it relates to email a plus • Headspace exists to provide every person access to lifelong mental health support. We combine evidence-based content, clinical care, and innovative technology to help millions of members around the world get support that’s effective, personalized, and truly accessible whenever and wherever they need it. • At Headspace, our values aren’t just what we believe, they’re how we work, grow, and make an impact together. We live them daily: Make the Mission Matter, Iterate to Great, Own the Outcome, and Connect with Courage. These values shape our decisions, guide our collaborations, and define our culture. They’re our shared commitment to building a more connected, human-centered team—one that’s redefining how mental health care supports people today and for generations to come. • Make the Mission Matter, Iterate to Great, Own the Outcome, and Connect with Courage.
Responsibilities
• Design, execute, and analyze A/B and multivariate experiments in Braze, delivering clear reporting and actionable readouts to internal stakeholders • Collaborate cross-functionally with Analytics, Product, and Engineering teams to surface and address needs unique to Lifecycle campaigns and initiatives • Partner with the B2B Marketing Ops team to support client launches and migrations, ensuring seamless execution for B2B audiences • Flex to support ad-hoc campaign builds and reporting requests across the broader team
Benefits
• A mission that matters—with impact you can see and feel • A culture that’s collaborative, inclusive, and grounded in our values • The chance to shape what mental health care looks like next • Competitive pay and benefits that support your whole self • How we feel about Diversity, Equity, Inclusion and Belonging: • Headspace is committed to bringing together humans from different backgrounds and perspectives, providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together.
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