wealthfront - Marketing Manager, Lifecycle

• Develop and manage personalized, multi-channel marketing programs designed to increase client’s financial knowledge, grow their savings, and help them find the next product that’s right for them. • Work closely with Data Science & Engineering, Product Marketing, Consumer Research and Creative to develop personalized programs developed with qualitative and quantitative insights that contribute to business goals. • Use Wealthfront’s customer segmentation, lifecycle stages, product usage and behaviors to develop automated and scalable marketing programs. • Oversee end-to-end development and management of lifecycle marketing campaigns across channels (email, push, in-app, etc), including strategy, A/B testing, campaign development, reporting, and optimization. • Measure and communicate performance and impact of marketing programs. • ## This role could be a fit if you have: • 4+ years of professional marketing experience, with a focus on customer lifecycle marketing. • Experience implementing and managing marketing automations for customers across the customer journey • Proven examples of impactful projects translating data into actionable insights and strategic recommendations. • Experience running A/B and multivariate experiments in lifecycle channels. • Ability to build strong cross-functional partnerships and communicate optimally with broad groups of partners and teammates • Balanced strategic, analytical and operational thinker, with proven ability to extract insights that inform marketing strategy; SQL knowledge a plus • Personal finance knowledge/experience is a big bonus, but not required. • Knowledge of compliance and regulatory considerations within the financial services industry is a plus, but not required. • Experience with marketing platforms, Iterable is a plus. • BS or MS, or equivalent professional experience • Estimated annual salary range: $131,000 - $143,100 USD plus Equity. Plus benefits include medical, vision, dental, 401K plan, generous time off, parental leave, wellness reimbursements, professional development, employee investing discount, and more!