wealthfront - Marketing Manager, Lifecycle
Requirements
• This role sits on the marketing team and reports directly into the Director of Marketing, Lifecycle. We’re a remote friendly team and open to candidates from both the US and Canada. Come help us achieve our vision to make investing delightfully easy and understandable for our clients and prospective clients!
Responsibilities
• Develop and manage personalized, multi-channel marketing programs designed to increase client’s financial knowledge, grow their savings, and help them find the next product that’s right for them. • Work closely with Data Science & Engineering, Product Marketing, Consumer Research and Creative to develop personalized programs developed with qualitative and quantitative insights that contribute to business goals. • Use Wealthfront’s customer segmentation, lifecycle stages, product usage and behaviors to develop automated and scalable marketing programs. • Oversee end-to-end development and management of lifecycle marketing campaigns across channels (email, push, in-app, etc), including strategy, A/B testing, campaign development, reporting, and optimization. • Measure and communicate performance and impact of marketing programs. • ## This role could be a fit if you have: • 4+ years of professional marketing experience, with a focus on customer lifecycle marketing. • Experience implementing and managing marketing automations for customers across the customer journey • Proven examples of impactful projects translating data into actionable insights and strategic recommendations. • Experience running A/B and multivariate experiments in lifecycle channels. • Ability to build strong cross-functional partnerships and communicate optimally with broad groups of partners and teammates • Balanced strategic, analytical and operational thinker, with proven ability to extract insights that inform marketing strategy; SQL knowledge a plus • Personal finance knowledge/experience is a big bonus, but not required. • Knowledge of compliance and regulatory considerations within the financial services industry is a plus, but not required. • Experience with marketing platforms, Iterable is a plus. • BS or MS, or equivalent professional experience • Estimated annual salary range: $131,000 - $143,100 USD plus Equity. Plus benefits include medical, vision, dental, 401K plan, generous time off, parental leave, wellness reimbursements, professional development, employee investing discount, and more!
Apply in one click
Upload My Resume
Drop here or click to browse · Tap to choose · PDF, DOCX, DOC, RTF, TXT