Public - Senior Lifecycle Marketing Manager
Requirements
• 4+ years of experience in lifecycle marketing strategies and channels, including email, push, in-app messaging, SMS, and direct mail • Expertise in lifecycle marketing tools, preferably Braze • Comfortable writing HTML, CSS, and Liquid or similar templating language • SQL, JSON, and webhook expertise a bonus • Excellent writing skills and deep knowledge of email design best practices • Experience running successful A/B tests optimizing new user conversion. • Strong understanding of attribution models, incrementality testing, and marketing analytics. • Proven ability to optimize funnel conversion, retention, user engagement, and LTV • Proficiency with marketing and product analytics tools (Mixpanel, Looker, etc.). • Strong analytical skills, comfortable making data-driven decisions. • A proactive and entrepreneurial mindset, with a passion for testing and learning. • Strong preference for candidates with experience in fintech.
Responsibilities
• Lead and execute lifecycle strategy for onboarding, optimizing for first-time investments and multi-product adoption. • Own the strategy, messaging, and technical success of all onboarding-related user messaging. • Build and maintain Braze canvasses, emails, push notifications, and deep in-app integrations, with regular reports on your results to executive leadership. • Collaborate with product, brand, and data to identify new opportunities to improve conversion rates and channel performance. • Analyze performance, leveraging Mixpanel, Looker, and other analytics tools to identify trends and performance optimization opportunities • Drive experimentation and A/B testing to iterate and refine messages, improving conversion rates and LTV. • Stay ahead of industry trends and changes, ensuring Public.com remains at the forefront of lifecycle marketing innovations.
Benefits
• Competitive salary and equity • Comprehensive health, dental, and vision plans • Generous PTO and parental leave policy • 401(k) plan with company match • Opportunities for career growth and professional development
Apply in one click
Upload My Resume
Drop here or click to browse · Tap to choose · PDF, DOCX, DOC, RTF, TXT