Branch - Lifecycle Marketing Manager
Requirements
• Lifecycle Marketing Experience: 3–5 years of experience in lifecycle marketing, CRM, or retention marketing, preferably within a high-growth environment. • Braze Marketing Automation Expertise: Advanced experience with Braze and strong technical knowledge of email marketing and customer journey orchestration. • Braze Marketing Automation Expertise: • Analytical & Data Fluency: Strong analytical skills with experience using tools such as Google Sheets, Looker, or similar reporting platforms. • Analytical & Data Fluency: • Cross-Functional Collaboration: Demonstrated success partnering with Product, Engineering, Professional Services, and other cross-functional stakeholders. • Cross-Functional Collaboration: • Fintech Experience: Experience in financial services or fintech preferred. • Results-Driven Mindset: Proven track record of developing lifecycle marketing strategies that drive measurable engagement, retention, and revenue growth. • Results-Driven Mindset: • Project Management & Communication: Excellent organizational, communication, and project management skills with the ability to manage multiple priorities in a fast-paced environment. • Project Management & Communication: • AI Innovation: Aptitude and interest in leveraging AI tools and platforms to improve marketing execution, personalization, operational efficiency, and campaign performance. Comfortable experimenting with emerging AI technologies to scale lifecycle marketing programs and workflows. • AI Innovation:
Responsibilities
• Lifecycle Strategy & Campaign Execution: Design and execute lifecycle marketing campaigns focused on acquisition, engagement, retention, and reactivation across the customer journey. • Lifecycle Strategy & Campaign Execution: • Segmentation & Personalization: Develop and maintain audience segmentation strategies to deliver personalized messaging and experiences through marketing automation platforms. • Segmentation & Personalization: • Custom Branded Solutions Ecosystem Management: Maintain and optimize custom branded solutions lifecycle communications, including dynamic content, value propositions, legal disclosures, and automated customer journeys. • Custom Branded Solutions Ecosystem Management: • User Journey Optimization: Analyze the end-to-end customer experience to identify friction points, improve engagement, and uncover revenue opportunities in partnership with Product, Data, Professional Services, and Sales teams. • User Journey Optimization: • Performance Measurement & Optimization: Establish and monitor KPIs to evaluate campaign effectiveness, engagement, retention, and ROI. Conduct A/B testing and experimentation to continuously improve performance. • Performance Measurement & Optimization: • Customer Insights & Feedback: Partner with Product teams on Product-driven initiatives, customer survey strategy and implementation while leveraging customer feedback and behavioral insights to inform lifecycle and product improvements. • Customer Insights & Feedback: • Cross-Functional Collaboration: Work closely with Content and Creative teams to develop compelling, on-brand lifecycle communications and campaign assets. • Cross-Functional Collaboration:
Benefits
• The salary range for this role is $105-115k. • The salary range displayed reflects an average base salary range for the position across all the U.S. The base salary offered to an applicant could be higher or lower based on each applicant's specific skill set, depth of experience, relevant education or training, etc. • Location: • This position is classified as REMOTE within the United States of America. • We are unable to hire candidates located outside of the domestic U.S. • Market-leading medical, dental, and vision insurance • Free Premium-Tier Origin Financial Wellness subscription • Monthly home-office stipend • 401k (TransAmerica) • 12-weeks paid parental leave for birthing and non-birthing parents • Flexible time off + sick and safe time • 11 paid company holidays • Branch@Branch Same Day Pay Option • Working at Branch • Working at Branch • A remote-first company with employees located throughout the U.S., Branch emphasizes transparency, accountability, and trust to create a collaborative environment where our product, engineering, marketing, customer support, customer success, and sales teams can all thrive together. Learn more about what we do in this video! • Our collaborative spirit has helped us become an award-winning FinTech company, with Branch’s innovation and workplace recognized across industries. Branch has been honored by Inc., the Webby Awards, Benzinga FinTech Awards, FinTech Breakthrough Awards, Top Workplaces USA, Great Places to Work, and EY Entrepreneur of the Year, Heartland, among others. • Learn more about our culture, approach, technology, and people here: https://www.branchapp.com/about
Apply in one click
Upload My Resume
Drop here or click to browse · Tap to choose · PDF, DOCX, DOC, RTF, TXT