barkbus - Lifecycle Marketing Manager
Requirements
• 3+ years of hands-on experience managing email and SMS marketing in Klaviyo. • Proven experience building and optimizing automated lifecycle marketing programs. • Strong understanding of lifecycle marketing, retention strategy, and customer segmentation. • Experience designing responsive, conversion-focused emails within Klaviyo. • Demonstrated ability to analyze campaign performance data to drive continuous improvement. • Excellent copywriting and communication skills. • High attention to detail with rigorous QA standards. • Ability to work independently and manage multiple initiatives simultaneously. • Experience with subscription-based or recurring service businesses. • Familiarity with A/B testing frameworks and experimentation best practices. • Basic HTML/CSS knowledge for email customization. • Engagement Details • Position Type: Fractional Independent Contractor • Time Commitment: Approximately 25-30 hours per week • Location: Fully remote (global candidates welcome) • Language: Fluent written and spoken English required • Availability: Significant overlap with U.S. Eastern Time business hours
Responsibilities
• Lifecycle Strategy & Automation • Own the email and SMS lifecycle marketing strategy and calendar, balancing promotional, educational, seasonal, and retention-focused initiatives. • Build, optimize, and maintain automated lifecycle flows, including: • Welcome Series • Appointment Booking & Reminder Flows • New Customer Onboarding • Post-Appointment Follow-Up • Grooming Reminder Flows • Customer Reactivation (Win-Back) • Subscription & Membership Communications • Review & Referral Campaigns • Develop and manage advanced customer segmentation based on behavior, appointment history, engagement, and lifecycle stage. • Continuously test and refine messaging, timing, frequency, offers, and creative to improve performance. • Campaign Execution • Create, build, test, and launch ongoing email and SMS campaigns that drive bookings and customer engagement. • Write clear, compelling, customer-centric copy aligned with the Barkbus brand voice. • Design mobile-first, high-converting emails in Klaviyo using best practices for layout, accessibility, and deliverability. • Ensure all campaigns and automations are thoroughly QA'd before launch. • Analytics & Optimization • Monitor, analyze, and optimize lifecycle performance across key metrics, including: • Appointment bookings • Customer retention and repeat booking rate • Subscription engagement • Customer reactivation • Email- and SMS-attributed revenue • Open, click-through, and conversion rates • Deliverability and send reputation • Run A/B tests on subject lines, content, offers, timing, and segmentation. • Build recurring performance reports and provide clear, actionable recommendations. • Platform & Data Management • Own and maintain Barkbus' Klaviyo account. • Build and manage dynamic lists, advanced segments and event-based triggers. • Ensure accurate customer data, event tracking, and integrations. • Maintain strong list hygiene and deliverability best practices. • Ensure all email and SMS programs comply with CAN-SPAM, TCPA, and industry best practices. • Proactively monitor deliverability and sender reputation.
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