OpenTable - Temporary Lifecycle Marketing Specialist (Remote, Canada)
Requirements
• 2–5+ years of experience in lifecycle marketing, CRM marketing, marketing automation, growth marketing, or customer engagement • Hands-on experience with Marketo required • Experience working within Pendo or similar in-app engagement/customer journey platforms required • Experience building automated nurture and lifecycle programs across multiple customer touchpoints • Familiarity with customer journey orchestration and cross-channel engagement strategies • Familiarity with Salesforce (SFDC) and marketing operations workflows • Experience working with behavioral triggers, segmentation, suppression logic, and customer journeys • Strong analytical mindset with experience using lifecycle performance data to optimize engagement and conversion • Strong attention to detail and organizational skills • Comfortable collaborating cross-functionally with Marketing, RevOps, Product Marketing, and Operations teams • Experience with additional tools such as SendGrid, Groove, or SMS platforms is a plus • Experience leveraging AI tools or automation workflows to improve marketing execution is a plus
Responsibilities
• Lifecycle Strategy & Cross-Channel Orchestration • Build and manage cross-channel lifecycle programs across onboarding, adoption, expansion, retention, and winback journeys • Develop scalable customer journeys leveraging email and in-app messaging across Marketo and Pendo • Build automated lifecycle strategies including audience segmentation, behavioral triggers, cadence, suppression logic, and personalization • Create coordinated customer experiences across platforms including Marketo, Pendo, Salesforce, and additional lifecycle engagement tools • Identify opportunities to improve lifecycle engagement and conversion through multi-channel orchestration and journey optimization • Support future lifecycle channel expansion opportunities including SMS and additional customer engagement platforms • Marketing Automation & Operations • Build and maintain lifecycle programs, nurture campaigns, and automated journeys in Marketo • Build and manage in-app messaging experiences, targeting, and customer engagement campaigns in Pendo • Validate audience logic, behavioral triggers, and lifecycle program structure to ensure campaigns are scalable and operationally sound • Partner with RevOps and SFDC Operations to define data requirements, field mappings, and trigger dependencies needed to support lifecycle automation • Troubleshoot data flow and sync issues impacting campaign execution across systems such as SFDC, Marketo, Pendo, SendGrid, and other lifecycle tools • Support the evolution of scalable lifecycle infrastructure and automation best practices • Optimization & Growth • Continuously audit and optimize lifecycle programs to improve activation, feature adoption, retention, and expansion outcomes • Support A/B testing strategies across messaging, timing, targeting, channel mix, and journey structure • Monitor lifecycle performance and identify opportunities to improve engagement, conversion, and customer progression throughout the funnel • Collaborate with RevOps to support existing reporting, expand reporting, performance visibility, and measurement frameworks • Help identify new lifecycle growth opportunities through customer behavior analysis and journey performance insights • Process Improvement & QA • Improve campaign workflows, templates, and QA processes to reduce manual effort and increase speed-to-launch • Leverage AI tools and automation workflows to streamline campaign execution, QA, link validation, and campaign accuracy • Help standardize lifecycle documentation, program structures, and operational processes for scalability • Ensure campaigns meet brand, legal, compliance, and quality standards
Benefits
• Work Environment & Flexibility
Apply in one click
Upload My Resume
Drop here or click to browse · Tap to choose · PDF, DOCX, DOC, RTF, TXT