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multiplymii - Digital Marketing Specialist (Google & Meta Ads)

Remote - CT (Central)6d ago

Remote Mid NA Wealth Management Fintech Marketing Manager Digital Marketing Campaign Management Reporting Lead Generation GA4

Requirements

• Naturally curious, with a strong desire to continuously learn new tools, trends, and technologies • Takes pride in delivering high-quality work and attention to detail • Creative yet highly organized, able to manage multiple priorities effectively • Strong communicator who proactively shares updates and insights • Self-motivated and takes ownership of tasks and outcomes • Willing to go the extra mile when needed to ensure success • Brings a positive attitude and enjoys collaborating, while staying focused on delivering excellent results • 3+ years of experience managing Meta Ads and Google Ads campaigns • Google Ads certification or equivalent hands-on experience managing Google Ads campaigns. • Experience managing $1,500–$7,000+ monthly ad budgets. • Experience running lead generation, quiz, assessment, or webinar funnels • Strong tracking and reporting experience using tools like Facebook Pixel, GTM, GA4, and funnel metrics • Experience using CRM and marketing automation platforms, online scheduling tools, and lead funnel/system integrations • Experience in financial services, wealth management, or a regulated industry • Meta Blueprint certification • Experience with RIAs, fiduciary advisors, or retirement planning firms. • Familiarity with FINRA/SEC advertising guidelines. • Experience with Typeform, ScoreApp, Interact, HubSpot, ActiveCampaign, or Calendly. • Familiarity with retirement planning and financial planning terminology

Responsibilities

• Paid Ads Management: Create, launch, manage, and optimize campaigns across Meta Ads and Google Ads. • Lead Generation: Drive qualified leads to webinars, quizzes, assessments, and booking funnels. • Audience Targeting: Build and refine targeting for affluent 50+ audiences, including lookalikes and retargeting. • Marketing Automation / Funnel Integration: Ability to manage email automation workflows, CRM handoffs, and booking flow integrations • Tracking & Reporting: Monitor funnel metrics such as CPL, completed assessments, and booked sessions. • Testing & Optimization: A/B test creative, copy, audiences, and landing pages to improve conversions. • Compliance Awareness: Ensure campaigns align with financial services advertising guidelines.

Benefits

• 100% Remote Work • 13th Month Pay • Healthcare (HMO) • Paid Service Incentive Lead (SIL) • Paid Philippines Holidays • Free Learning and Development Programs • APPLICATION PROCESS • We understand that searching for a new job can be challenging, and we’re here to support you every step of the way. Our goal is to make the process as transparent and respectful as possible. • Typically, the interview process includes a Recruiter Interview, Client Interview, and Practical Test, but this may vary depending on the role. Throughout each stage, we’ll keep you informed and provide feedback as quickly as we can, ensuring you feel valued and supported throughout your journey with us.