Securitize - Institutional Marketing Manager

• Developing and owning the institutional marketing strategy including audience segmentation, messaging frameworks, and channel mix. • Creating high-quality content assets such as white papers, investment case studies, event presentations, one-pagers, and email campaigns. • Building and managing thought leadership programs including executive bylines, speaking submissions, and conference presence. • Partnering with Capital Markets and Sales on account-based marketing (ABM) campaigns to support deal origination. • Owning institutional email marketing, nurture workflows, and segmented distribution. • Collaborating with Product Marketing to translate tokenization infrastructure into compelling institutional narratives. • Tracking marketing performance against pipeline and revenue metrics and optimizing based on data. • 5+ years of B2B marketing • , with at least 2 years focused on institutional or professional financial services audiences. • Deep understanding of how institutional allocators evaluate new investment infrastructure. • Proven track record developing content and campaigns that support complex sales pipelines. • Strong writing and editing • with ability to translate technical concepts into authoritative messaging. • with marketing automation and CRM platforms (HubSpot, Salesforce, Marketo). • Data-driven mindset with strong KPI and attribution • Comfortable in a fast-paced, fully remote, high-growth environment. Nice-to-have: • marketing tokenized assets, digital securities, or blockchain infrastructure. • Familiarity with regulatory context around digital securities and alternative investments. • with ABM platforms (Demandbase, 6sense). • Established networks in institutional finance. • Flexible Paid Time Off. • Equity grant opportunities. • Remote work flexibility. • Comprehensive insurance coverage (US).