Acorns - Brand Marketing Manager II
Responsibilities
• Build Integrated Campaigns: Design and execute impactful, content-first brand campaigns across social, digital, in-app, PR, partnerships, experiential, and influencer channels. • Write Creative Briefs & Positioning: Craft exceptional brand positioning, creative briefs, and marketing plans that connect cultural moments directly to the Acorns brand mission. • Execute End-to-End: Own the campaign lifecycle from original ideation through execution and post-launch optimization, ensuring total precision in delivery. • Leverage Emerging AI Tools: Proactively integrate AI tools and workflows into the creative development process to scale content production, increase campaign agility, and explore innovative storytelling mediums. • Manage Agencies & Partners: Confidently represent the Brand Marketing team with external agencies, creators, and internal leadership, successfully navigating legal and compliance requirements. • Drive Creator Marketing: Support full-funnel creator and influencer marketing strategies from high-level brand awareness down to conversion-driven demand. • 6–9 years of experience in brand marketing, social media strategy, branded content programs, or influencer/creator management. • Proven track record of executing multi-channel, social-first integrated campaigns from the ground up. • Impeccable strategic judgment and a deep understanding of internet culture, social trends, and community building. • Strong cross-functional collaboration skills to seamlessly collaborate with creative, legal, compliance, and agency relationships. • Thirst for delivering game-changing products and campaigns that redefine how families look after their financial wellness. • Exceptional drive and precision in delivery, with the agility to project manage and and prioritize under tight timelines. You do not shy away from a contract, workback schedule or compliance review. • AI Curiosity & Aptitude: A strong interest and hands-on agility in applying generative AI tools across workflows—from copy ideation to content asset generation—to amplify output and speed. • Analytical curiosity to comfortably apply data, learnings and insights to inform strategy that drives our goals and measure performance. • A belief that your work is tied to your life's mission and optimism about the potential of societal change. • You are not expected to have experience with all listed requirements. If you feel passionate about Acorns' mission, vision, and values, please apply.
Benefits
• A comprehensive benefits package for you and your family • Flexible work location, hours, and paid time off • 401(k) matching • Monthly Acorns account contribution & GoHenry account for your family • Mindfulness and Financial Wellness resources, Headspace and Addition Wealth • Acorns Career Development Program (Ongoing training sessions, development plans, development check-ins, Cornerstone’s online training platform) • Roots Leadership Program for Emerging Leaders • Community week onsite gatherings and various virtual events • Talented and motivated team members who care deeply about one another, our mission, and our customers. • The rare opportunity to create a new world. We inspire one another every day to do meaningful work that solves big societal challenges. • The pay range for this position at commencement of employment is expected to be between $130,000 and $150,000/year; however, base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements, including equity grants, and discretionary cash bonus awards in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave), dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. • If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors. • WORK AUTHORIZATION: • Acorns participates in E-Verify to confirm the employment eligibility of all newly hired employees. For more information about E-Verify, please visit www.e-verify.gov http://www.e-verify.gov.
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