Kapitus - Digital Marketing Manager
Requirements
• Track record of increasing online acquisitions through path design and campaign management • 5-8 years of hands-on experience managing AdWords, Bing Ads, retargeting, Display, • Previous experience managing annual budgets upwards of $13MM • programmatic/RTB • 2+ years of experience supervising search marketing and design teams • Experience with ad networks including those for display, native, direct and programmatic buys • Hand-on experience with tools like SEM Rush, SpyFu, Google Analytics and Optimizely • Experience with marketing automation software like HubSpot and CRMs like Salesforce • Deep understanding of web data and ability to identify actionable insights from data • Highly analytical, adept at making business decisions based on data • Self-starter with intellectual curiosity and problem solving attitude • Deep knowledge of latest tools, processes and best practices for maximizing online acquisition • Experience in building target segments, optimizing landing pages and using A/B and multivariate testing processes • Ability to use AI tools or agents to support research, analysis, or reporting workflows • Ability to collaborate and communicate effectively across organization • Bachelor’s or Master’s degree in Marketing, Business or related field • Creative self-starter, team player with ability to multi-task and focus • Ability to adapt quickly to a fast-paced entrepreneurial environment • Experience with SEM campaigns regarding services for small business owners
Responsibilities
• Manage PPC campaigns across all search engines, and Retargeting and Video campaigns across all ad networks • Build online acquisition paths in collaboration with design and front end development team • Create, manage, and optimize SEM campaigns to maximize return on ad spend (ROAS) • Continually identify ad run experiments to improve spend performance • Stay abreast of latest search marketing changes and best practices • Directly manage SEM keywords, segments, ads, landing pages • Collaborate with content team and lead SEO strategy and execution for all digital properties • Manage external agencies as needed • Track and report all relevant SEM and SEO metrics to management and cross functional teams • Optimize and manage bids and run multi-variate testing for acquisition paths • Report and forecast spend and acquisition activity • Monitor tracking, tags, and conversion goals, flagging implementation issues • Work with sales, IT and marketing team members to execute search marketing initiatives • Stay abreast of competitive changes and bring new ideas to the team • Help with other marketing department functions as needed
Benefits
• Competitive Base Salary Rangeof $74,600-$119,700. Kapitus is providing this as a good faith salary range to comply with applicable law. The applicant’s final salary will depend on a number of factors including the applicant’s geographic location, skills, and experience • Annual Incentive Compensation Eligibility –Up to 10% annually • Annual Incentive Compensation Eligibility – • Health Insurance:We offer comprehensive medical, dental, and employer-paid vision plans through UnitedHealthcare (UHC), with various coverage levels available to meet the needs of our employees and their families. • Health Insurance: • 100% Company Paid Insurances: Kapitus fully covers the cost of basic short-term and long-term disability insurance, as well as vision insurance, ensuring our employees have comprehensive protection without any personal expense. • 100% Company Paid Insurances: • Voluntary Insurance:Supplemental life insurance as well as enhanced short- and long-term disability coverage are available through Mutual of Omaha, providing additional security for our employees. Additionally, Colonial Accident and Hospitalization insurances are also available, offering further protection against unforeseen events. • Voluntary Insurance: • Paid Maternity and Parental Leave: Beyond state-mandated leave policies, Kapitus provides company-paid maternity and parental leave, supporting our employees during important family milestones. • Paid Maternity and Parental Leave: • LifeBalance Program: • Pet and car insurance discounts. • Financial services such as LegalShield. • Relaxation and stress management tools, including a fully covered annual subscription to The Calm App. • Plum Benefits Discount Program: Access exclusive discounts on shows, travel, car rentals, and more, enriching your personal and family life. • Tuition Reimbursement:Pursue further education with up to $5,000 annually in tuition reimbursement, plus opportunities to attend relevant conferences and career development events. • Tuition Reimbursement: • Transit Reimbursement:We also offer transit reimbursement for all work-related travel, supporting your involvement in career and personal development activities. • Transit Reimbursement: • Retirement Benefits: Our 401K plan is managed through Fidelity, featuring a 25% match on employee contributions, helping you plan for a secure financial future. • Paid Time Off and Sick Time • Kapitus is one of the most reliable and respected names in small business financing. As both a direct lender and a marketplace built with a trusted network of lending partners, we can provide small businesses with the financing they need when, and how it is needed. We have spent our entire existence building a culture that makes us excited to come to work in the morning. Our company is fast paced, teammates need to be self-directed and have an internal motivation to do the right thing, even when the right thing takes a lot of hard work. We show our teammates our appreciation by offering great benefits, competitive pay and solid opportunity for growth. • Company Mission: At Kapitus, our mission is to help small business owners grow their organizations by providing tailored, transparent, and ethical financing solutions. We invest in every business owner’s story and we are dedicated to building lasting relationships to champion their goals. We promise to keep the best interests of our clients at the center of the financing process by operating with transparency, fairness, and integrity. • Company Mission: • Consideration will be given to qualified remote candidates residing in states where Kapitus and/or one of its subsidiaries has an established physical presence.
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