Maximus Health, Inc. - Lifecycle Marketing Manager (Remote)

• BRAZE PLATFORM OWNERSHIP & ARCHITECTURE • Own the Braze instance end-to-end: Canvas architecture, campaign taxonomy, event tracking schema, and data hygiene • Design and build sophisticated Canvas flows using branching logic, Liquid personalization, and dynamic content to deliver the right message at the right moment • Architect and maintain the event taxonomy and custom attribute framework that powers segmentation and triggering across all messaging • Manage Segment CDP integration with Braze, ensuring clean data flow, accurate user profiles, and real-time event piping • Own email and SMS deliverability: IP warming strategies, authentication protocols (SPF, DKIM, DMARC), sender reputation monitoring, and inbox placement optimization • Evaluate and implement new Braze features and capabilities as they become available, keeping Maximus at the platform’s leading edge • BROADCAST MARKETING COMMUNICATIONS • Plan, build, and execute the email and SMS marketing calendar, including promotional campaigns, product launches, educational content, and seasonal initiatives • Develop and manage segmentation strategies that target the right audiences with the right offers at the right frequency • Build and optimize prospect nurture sequences that convert leads into clients • Execute cross-sell and upsell campaigns across the Maximus product suite (testosterone protocols, GLP-1 weight loss, peptides, Building Blocks supplements, Oxytocin Calming Cream) • A/B test subject lines, send times, content formats, CTAs, and cadence to continuously improve engagement and conversion metrics • CLIENT LIFECYCLE & TRANSACTIONAL COMMUNICATIONS • Own all client-facing operational messaging: onboarding sequences, prescription notifications, refill reminders, lab result communications, protocol change alerts, and billing notifications • Design and optimize the post-purchase onboarding experience to reduce early churn and accelerate time-to-value • Build re-engagement and win-back campaigns for lapsed clients, partnering with Product and Customer Success to understand churn drivers • Ensure every transactional message meets regulatory and compliance requirements while maintaining brand voice and driving engagement • Create feedback loops between lifecycle messaging performance and product/clinical teams to improve the overall client experience • SEGMENTATION & PERSONALIZATION • Develop and maintain a segmentation framework that accounts for client lifecycle stage, product usage, engagement behavior, and clinical protocol • Use Liquid logic and dynamic content to personalize messaging at scale across all channels • Champion suppression logic and frequency capping to protect client experience and deliverability • Partner with Data/Analytics to build predictive segments (churn risk, upsell propensity, reorder timing) that trigger automated interventions • PERFORMANCE & ANALYTICS • Build and maintain reporting dashboards in Braze and Looker that provide actionable visibility into campaign and flow performance • Conduct regular send-level and flow-level performance reviews, identifying optimization opportunities and executing improvements • Present lifecycle marketing performance and strategic recommendations to the Head of Digital Experience and broader marketing leadership • CROSS-FUNCTIONAL COLLABORATION • Partner with Creative to develop email and SMS templates, ensuring brand consistency while optimizing for performance • Work with Product and Engineering to define event tracking requirements and ensure accurate data instrumentation for lifecycle triggers • Collaborate with Paid Media and Growth to align acquisition messaging with lifecycle nurture sequences • Coordinate with Customer Success and Clinical teams to ensure operational communications reflect current protocols and policies • Support the Head of Digital Experience in developing the broader digital acquisition and retention strategy • WHAT YOU BRING (QUALIFICATIONS & SKILLS) • 4-6 years of hands-on lifecycle/CRM marketing experience with direct ownership of email and SMS programs in a direct-to-consumer environment • Deep Braze expertise—you’ve built Canvas flows from scratch, written complex Liquid logic, managed deliverability at scale, and architected campaign taxonomies that keep a growing messaging program organized • Experience integrating a CDP (Segment preferred) with Braze, including event schema design, custom attribute mapping, and real-time data flow management • Proven ability to manage both marketing broadcast and transactional/operational messaging programs within a single platform • Strong working knowledge of email deliverability: IP warming, authentication (SPF, DKIM, DMARC), sender reputation management, and inbox placement strategies • Experience with A/B and multivariate testing methodologies for email and SMS optimization • Proficiency in Looker, Google Analytics, or comparable analytics tools for building lifecycle reporting • Strong analytical mindset with the ability to translate data into actionable optimization decisions • Excellent copywriting instincts—you know what makes a subject line open and a CTA click, and you can write or edit when needed • Demonstrated fluency with AI tools (e.g., Claude, ChatGPT) for writing and refining messaging copy, evaluating campaign effectiveness, generating test variants, and accelerating creative output across email and SMS programs • Experience in health, wellness, telehealth, or subscription commerce is a strong plus • Bachelor’s degree in Marketing, Communications, or related field