MANSCAPED - Senior Digital Marketing Manager
Requirements
• 6+ years of digital marketing experience, with a preference for experience across Meta, Google, TikTok and other digital platforms • Experience with Asana or similar project management tools • Strong communications skills with ability to build trust within cross-functional relationships • Self-motivated professional who will be as passionate about our rapidly growing business as the rest of our team • Natural problem solver with intuition to operate autonomously • Detail-oriented, highly motivated, self-starter with a passion for quality and organization • Highly detailed and able to juggle multiple tasks • Collaborative, resourceful, ability to learn quickly and adapt to an evolving atmosphere • Excited to learn and grow within a fast-moving organization
Responsibilities
• Manage, traffic and implement campaigns across digital advertising channels, including but not limited to Meta, TikTok, Google, Bing and Snapchat • Collaborate with Creative, International, Brand and Retail teams to execute seasonal campaigns and product launches on digital advertising channels • Serve as primary digital marketing owner for all product launches, working cross-functionally with agency, product, PMO and creative teams • Direct agency partner on day-to-day executional needs and inspire strategic and operational excellence (flighting, landing page strategy, channel mix, creative assets, UTM tagging, etc.) • Partner with department leadership and agency to improve paid media performance through regimented learning agenda (running betas, audience/creative/landing page test planning and execution, platform optimizations) • Oversee both strategy and execution for our Project Cyclone and Sapphire creative workstreams, working with the creative teams to request, strategize and provide feedback on ad concepts that will be used across the entire marketing department • Track and communicate product updates (including in-stock and out-of-stock) with the broader marketing team, aligning media with organization’s product priorities • Manage the TikTok Shop program to grow GMV month-over-month by working closely with organic, Amazon, and affiliate team members • Cross-share learnings and ideas with other team members (creative, podcast, paid media, etc.) to help drive results in other channels • Find ways to drive international growth for the company while maintaining efficiencies • Build and manage relationships with platform partners and external vendors, and negotiate CPMs and budgets for new tests • Stay up to date on platform trends, new product offerings, etc. to assess potential new opportunities to improve efficiencies • Other duties as required
Benefits
• MANSCAPED • Take time to find balance and rejuvenate your senses. Enjoy a generous 20 accrued vacation days per year to relax, travel, and spend quality time with your loved ones. We value your need for a healthy work-life balance. • 20 accrued vacation days per year • Health comes first, always. We provide 40 hours of paid sick leave annually, ensuring you can take the time you need to recover. • paid sick leave • Your mental health matters. Take 3 paid mental health days to recharge and take care of your emotional well-being. • paid mental health days • We offer 9 paid holidays throughout the year to give you the opportunity to celebrate important moments and take a break from work. • 9 paid holidays • Some call it pet insurance, we call it Paws & Claws coverage. Our plan helps you take care of your furry family members, giving you peace of mind. • pet insurance, • Our comprehensive life insurance, AD&D and long-term disability coverage provide financial security for you and your family in case of unexpected events. • life insurance, AD&D and long-term disability • Access comprehensive medical, dental, and vision insurance plans, along with Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA), ensuring you and your family are well-covered. • medical, dental, and vision • Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA), • If you're facing life's challenges, our confidential Employee Assistance Program offers resources to help you navigate them. • Employee Assistance Program • Add a layer of protection from the unexpected costs of emergencies and unexpected illnesses. Enrollment in our accident and critical illness plans can provide financial support during the most difficult of times. • accident and critical illness • Let us take the guess work out of retirement planning with our employee 401(k) plan and company match. • employee 401(k) plan and company match • We are a remote-first employer. You will receive a monthly utility allowance to help cover the costs of Wifi and phone usage. • monthly utility allowance • Enjoy a generous discount on our products as part of our employee discount program, making holiday and birthday shopping a breeze. • generous discount on our products • Participate in our exciting wellness challenges designed to promote a healthy and active lifestyle. From step competitions to mindfulness sessions, join your colleagues in fun and motivating activities that boost your physical and mental well-being. • wellness challenges • We support our families by offering paid parental leave to support you during a pivotal time in your life, adding to the family! • paid parental leave • We like to cheer each other on. Our regular recognition initiatives ensure you are acknowledged for your hard work and achievements. • recognition initiatives • We encourage community involvement by offering one paid volunteer day per year, allowing you to support a cause that means the most to you. • one paid volunteer day • We are a certified Great Place to Work, growing rapidly and offering incredible opportunities for advancement. Join us and be part of an exciting journey with a company that values its employees. • certified Great Place to Work
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