The Motley Fool - Senior Lifecycle Marketing Manager
Requirements
• 7+ years of experience in lifecycle marketing, growth marketing, experimentation, retention/CRM, marketing strategy, or related fields. • Experience owning multi-channel marketing programs, ideally including onsite placements, automated messaging, email, upgrade flows, testing programs, or other direct-response environments. • Strong marketer mindset with a willingness to work directly in the platforms, tools, workflows, and execution details that drive lifecycle performance. • Deep understanding of experimentation strategy, segmentation, targeting, personalization, and lifecycle optimization. • Strong analytical skills and comfort translating data into strategic recommendations and business decisions. • High technical fluency with lifecycle systems, automation platforms, analytics tools, and AI-enabled workflows. • Experience leveraging AI tools to accelerate growth, experimentation, operational scale, and marketing effectiveness. • Strong direct-response instincts and understanding of performance marketing principles. • Experience writing or optimizing marketing copy and messaging using AI-assisted workflows. • Comfort working cross-functionally with technical and business stakeholders. • Ability to move between strategy and execution without relying heavily on large support teams or specialized operators. • A strong interest in investing and personal finance. Experience in financial services, fintech, investing, or a similarly data-driven subscription business is strongly preferred. • Prior people management is not required, but experience mentoring, coaching, or helping develop other marketers is strongly preferred. • Please note, no sponsorship is available for this position. You must reside in, or be willing to relocate to, one of these states for employment: Alabama, California, Colorado, Connecticut, Florida, Georgia, Louisiana, Maryland, Massachusetts, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington DC, and Wisconsin. • Below you’ll see a few of our perks, but check out our Careers Site for the complete list: • Flexible, remote work environment (*see our open states above) • No “vacation policy” (not to be confused with a “No vacation” policy) • Generous fully-paid parental leave • $1,000 annually to invest in stocks of your choice • Super low premiums for medical, dental, and vision coverage • Comprehensive compensation package, including company equity
Responsibilities
• This role is designed for a strategic, highly analytical marketer who combines strong marketing instincts with experimentation rigor, systems thinking, and a willingness to get deep into the execution details. We’re looking for someone who enjoys building, troubleshooting, QA’ing, iterating, and optimizing systems and campaigns directly - not just setting strategy from afar. • You’ll help identify the highest-leverage growth opportunities across the member lifecycle and build scalable programs, frameworks, and workflows that drive long-term engagement, conversion, retention, and revenue growth. • The right person is equally comfortable thinking strategically, diving into data, identifying patterns, designing experiments, leveraging AI and automation, and getting hands-on with execution. • More specifically, you would: • Own day-to-day Always On marketing across site ads, order pages, automated campaigns, and targeted member experiences. • Identify high-impact growth opportunities through experimentation, segmentation, behavioral analysis, and lifecycle performance insights. • Design and scale experimentation frameworks across lifecycle touchpoints, messaging, offers, timing, targeting, and channel strategy. • Build scalable lifecycle systems, workflows, and operational processes that improve efficiency and marketing performance over time. • Influence lifecycle strategy and prioritization across Product, Marketing, Analytics, and Engineering stakeholders. • Leverage AI and automation to improve targeting, accelerate analysis, scale testing, optimize creative iteration, and enhance operational decision-making. • Write, refine, or adapt direct-response messaging and marketing copy using AI-assisted workflows and performance insights. • Translate complex data and experimentation results into actionable business recommendations and growth opportunities. • Help evolve segmentation strategy, lifecycle architecture, and personalization capabilities across the member journey. • Work closely with lifecycle systems, experimentation tools, analytics environments, and machine learning-supported marketing platforms. • Balance strategic leadership with hands-on execution and rapid iteration.
Benefits
• $130,000 - $150,000 USD • By applying on this site, you acknowledge that The Motley Fool will be collecting the personal data you provide for our recruiting purposes. Please see our Applicant Privacy Notice for additional information about how we process, transfer, and store your data, including where that data is stored, and about any additional privacy rights you may have based on your jurisdiction.
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