Pro members applied to this job 36 hours before you saw itGet Pro ›

jordandigitalmarketing - Performance Marketing Manager

Remote - USA$75k - $90k3d ago

Remote Mid NA Marketing Manager CRO Budget Management Lead Generation Campaign Management Digital Marketing SEO

Requirements

• Meta, TikTok, X, LinkedIn • Conversion campaign experience (lead generation and website strategy) • Understanding how algorithms work, what impacts them, etc. • Experience testing App campaigns, PMax, Demand Gen, AI Max • ASA, Google App, Meta App, TikTok App campaigns • Familiarity with AppsFlyer/Platform integration (particularly for conversion data) • Experience working with & troubleshooting in Appsflyer • Managing large budgets & optimizing to reach goals • Pinpointing trends, coming up with new ideas to test based on data • Familiarity with what types of creatives & styles work best for different platforms and stages of the funnel • Experience with sensitive vertices (special ad categories) and limitations • Ability to pull concrete reports, analyses, forecasts/projections, and pull actionable insights & trends • 4+ years of experience in paid search and paid social campaign management • 2+ years of experience in a client-facing digital marketing role • Proven experience with developing new advertising strategies and ideas for clients • Strong written and verbal communication skills • Bachelor's degree or other relevant professional certifications are a plus, but if you have the experience, a piece of paper doesn’t really matter • While the role is remote, we are only hiring within the US • A mix of in-house and agency experience • An analytical mindset • A desire for continuous learning • An entrepreneurial mindset with a curiosity about the industry • Experience running multiple paid channels and figuring out new ones • Experience working within teams and with other marketing teams • Experience working with other marketing channels such as SEO, CRO, organic social, email, etc. (a plus but not required) • Remote experience (a plus but not required)

Responsibilities

• Leading weekly client meetings and owning the client relationships • Executing paid search and paid social strategy for our clients • Conducting strategic planning and optimization efforts • Collaborating with clients and making recommendations to achieve goals • Developing and implementing testing strategies to increase advertising efficiency • Utilizing in-house and 3rd party tools to drive results • Reporting on KPIs and communicating clearly with clients

Benefits

• We’re fully remote (we were remote before it was cool) • Medical, Dental, & Vision Insurance • HSA, FSA, and dependent care FSA • 401k with company matching • Flexible working hours • Monthly work-from-home stipend • Yearly professional development stipend • Company-provided laptop • Equipment stipend to build out your home office • Parental leave - 12 weeks (3 weeks paid, 9 weeks unpaid) • 529 College Savings Plan • Fun surprises on your birthday and workiversary! • While the job posting shows a specific city, this is a fully remote position. • We really value diversity & inclusion in our hiring and culture. We are proud that our team is majority female and that many ethnicities are represented. We encourage you to apply and share this with candidates from diverse backgrounds.