Maven Clinic - Senior Lifecycle Marketing Manager

• This is a remote role open to candidates based in the United States, with a strong preference for those based in San Francisco. • As a Senior Lifecycle Marketing Manager, you will: • Architect and own the full consumer lifecycle roadmap, from pre-purchase nurture and conversion flows through post-purchase engagement, win-back, and healthcare-specific journeys such as Rx notifications, refill reminders, and clinical milestone communications • Lead lifecycle go-to-market for new program launches, owning the full communications plan from pre-launch nurture through post-launch engagement and ongoing retention • Build and operate automated flows directly in Braze across email, SMS, push, and in-app channels, including complex segmentation, Liquid logic personalization, and journey QA • Act as a system steward for lifecycle infrastructure: maintain journey hygiene, integration health, and a clean, scalable Braze architecture as the consumer product evolves • Partner closely with engineering on event schema design, data triggers, and Braze integrations; write requirements for backend events, read data specs, and debug why triggers aren’t firing • Design and use AI-assisted tools to draft email copy and rapidly prototype designs, then route through Maven’s content and design teams for review • Maintain and evolve a modular email design system to ensure production remains fast and scalable • Own the lifecycle experimentation program: design A/B tests across subject lines, copy, timing, and flow logic; analyze results rigorously; and report on what is truly driving conversion, retention, and LTV • Monitor funnel performance proactively and translate insights into roadmap recommendations; identify drop-off patterns, onboarding friction, and engagement gaps, and advocate for product improvements with the PM team • Ensure all lifecycle communications meet HIPAA and healthcare compliance requirements, with a strong understanding of how to communicate sensitively in a regulated health context • Collaborate cross-functionally with product, engineering, clinical, and content teams to ensure lifecycle is fully integrated into the member experience • We're looking for you to bring: • 5–8 years of experience in lifecycle marketing, with meaningful time in DTC health, wellness, or similarly trust-sensitive and regulated consumer categories • Deep fluency across the full DTC lifecycle funnel: acquisition nurture, abandoned checkout/consultation, post-purchase onboarding, win-back, loyalty, and healthcare-specific journeys such as Rx management, refill reminders, and clinical program engagement • Braze power user experience: you’ve built complex canvases, multi-step event-triggered flows, Liquid logic personalization, A/B experiments, and segmentation yourself—not just managed others who have • Strong technical and data fluency: you can read event schemas, write trigger specs, cross-reference tracking plans, and troubleshoot flow issues without translation • Experience leading lifecycle for new product or program launches, not just maintaining existing flows • Strong product instincts: you synthesize lifecycle insights into roadmap recommendations and can engage effectively with PMs on product direction • Working knowledge of email deliverability, list hygiene, and domain authentication, with an understanding of scaling risks and prevention strategies • HIPAA-aware and healthcare-savvy, with an ability to communicate appropriately in regulated health contexts without prompting • Comfortable using AI tools to accelerate copy drafting and design iteration, producing outputs that require light editing rather than full rewrites • Strong analytical instincts: you own lifecycle performance reporting, distinguish signal from noise, and build clear cases for investment decisions • Familiarity with Mixpanel for funnel analysis strongly preferred • Working knowledge of Customer.io strongly preferred • The base salary range for this role is $136,000 - $160,000 per year. You will also be entitled to receive equity and benefits. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, and skillset. • This role requires active work authorization in the US. • At Maven we believe that a diverse set of backgrounds and experiences enrich our teams and allow us to achieve above and beyond our goals. If you do not have experience in all of the areas detailed above, we hope that you will share your unique background with us in your application and how it can be additive to our teams.