• Develop persuasive marketing assets for Sales, Customer Success, Agency, and Tech partners. This includes creating decks, one-pagers, talk tracks, case studies, playbooks, translating product updates into clear materials, partnering with teammates in various departments to understand what's working and needs improvement.
• Build and scale content & thought leadership by developing articles that leverage the expertise of our team members to reinforce positioning, writing AEO strategy and execution including running experiments for learning effectiveness, emphasizing quality over volume across formats like blog posts, whitepapers, webinars etc., while ensuring clarity.
• Help operationalize Marketing as we grow by creating systems that make it easier to move quickly without losing clarity, helping turn what works today into repeatable loops for the future and launching Orita on new platforms with GTM motions in place.