Dakota - Head of Marketing
Requirements
• You’re a strategic builder with strong judgment. • Have been the first or early marketing hire at a startup, or owned a 0–1 GTM effort inside a larger company. • Have strong product marketing instincts and can operate across content, messaging, and GTM execution. • Are comfortable making decisions without perfect information and adjusting quickly when something isn’t working. • Have worked closely with sales and understand how marketing impacts real conversations and outcomes. • Can balance hands-on execution with setting direction and leading through influence. • Have managed a small team or led others before and can see yourself growing and developing people over time, without needing a large org or heavy process. • You don’t need fintech experience, but you should be comfortable marketing complex, trust sensitive, or regulated products. • How We Work • How We Work • At Dakota, we value people who: • Strive for excellence • Practice extreme ownership. • Experiment fearlessly and learn quickly. • Stay close to customers. • Communicate clearly and directly.
Responsibilities
• Define how Dakota is explained to customers • Define and evolve positioning, messaging and use cases that stand up in real sales conversations. • Clarify how Dakota’s products are differentiated and when they’re the right solution for a customer. • Build a content led GTM engine • Own what content is worth producing, why it exists, and how it supports customer understanding and conversion. • Create and iterate key assets while also using leverage- AI, contractors and partners- to increase speed and quality. • Set the bar for quality and relevance rather than sheer output volume. • Improve conversion and GTM effectiveness • Partner closely with sales and product to understand objections, stalled deals and increase buyer clarity. • Adjust messaging, use cases, and campaigns based on feedback from the field. • Scale activity once fundamentals are working, prioritizing signal before volume. • Lay foundations for scale • Establish lightweight workflows, metrics, and operating cadence so marketing can scale responsibly over time. • Use modern tools, including AI, to increase leverage without adding unnecessary processes.
Benefits
• Engaging problems that increase economic freedom globally • Employee-friendly equity terms (extended exercise) • Remote work, no commuting to the office • Paid co-working space/desk at an office • Health, dental, and vision insurance • Regular team events and off-sites
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