marqeta-inc - Director of Marketing, Strategic Accounts
Requirements
• 10+ years in B2B marketing with a focus on account-based marketing, customer marketing, field marketing, or lifecycle/expansion marketing, including at least 3 years in a people leadership role • Experience marketing into complex, enterprise accounts with long sales cycles, multi-stakeholder buying committees, and expansion-driven revenue motions • Proven track record driving cross-sell, upsell, and product adoption through marketing programs: you can point to specific plays, playbooks, or campaigns that moved expansion pipeline or revenue within an existing customer base • A true partner to Sales and Account Management: you’ve embedded with account teams, understood their quotas and pressures, and built enablement (messaging, talk tracks, battlecards, customer stories) that reps actually use • Skilled at building executive relationships: you’ve designed and run customer advisory boards, executive roundtables, QBR/ABR programs, or C-suite briefings that deepened trust and opened doors to new stakeholders • Strong command of how customer marketing fits into the full revenue engine: you can speak fluently with Sales, Customer Success, Product, and RevOps about net revenue retention, expansion pipeline, wallet share, and account penetration • Experience building customer advocacy and co-marketing programs, including case studies, press releases, speaking opportunities, and joint thought leadership, that strengthen both the customer relationship and market presence • Ability to translate customer insight into action: you’ve used Voice of Customer programs, feedback loops, and competitive intelligence to sharpen positioning, inform product conversations, and craft displacement narratives • Strong cross-functional leader who can orchestrate across Product Marketing, Demand Gen, Brand, Comms, Events, and Analytics, often without direct authority, to deliver a cohesive customer experience • Data-informed and KPI-driven: you set clear goals, track performance with Analytics and RevOps, and adjust programs based on what moves adoption and expansion • Proficiency with the core marketing and revenue tech stack (Salesforce, Marketo or HubSpot) and familiarity with ABM platforms (Demandbase, 6Sense, etc.) • Thoughtful about global audiences: you’ve coordinated regional programs and understand when to go global versus local in events, language, and cultural nuance • Strong communicator and storyteller who can distill complex product and customer narratives into compelling executive-level presentations and messaging • Experience in fintech, payments, embedded finance, SaaS, or financial services strongly preferred • Comfortable operating in ambiguity, building programs from scratch, and establishing a new function without a fully defined playbook • Typical Process • Application submission • Recruiter video call • Hiring manager video call • Virtual “Onsite” consisting of 5-6, 30-45 minute interviews
Benefits
• Marqeta is a Flex First company which allows you to choose your best working environment, whether that be from home or at a company office. To support Flex First, we calibrate pay to a competitive value according to working location. Compensation is aligned according to three tiers within the United States: • National: A baseline tier that applies to most of the geographic territory of the United States. • Premium: Slightly elevated from the National tier, and oriented toward a narrower set of higher cost-of-living areas, such as Los Angeles CA and Seattle WA • Premium Plus: A tier for the most expensive working areas, like the San Francisco Bay area and New York City. • Visit this page https://www.marqeta.com/company/salaryzones or consult with a Recruiter to determine which tier would be applicable to you. • When determining salaries, we consider several factors including, but not limited to, skills, prior experience, and work location. The new-hire base salary range for this position is: • National: $200,000 - $250,000 • Premium: $207,000 - $258,800 • Premium Plus: $214,100 - $267,600 • We also believe in recognizing the contributions of our people. That's why we award annual bonuses to eligible employees, rewarding both individual performance and the success of the entire company. • Along with monetary compensation, Marqeta offers • Multiple health insurance options • Flexible time off – take what you need • Retirement savings program with company contribution and after tax contributions • Equity in a publicly-traded company and an Employee Stock Purchase Program • Family-forming benefits, fertility support, and up to 20 weeks of Parental Leave • Free therapy sessions, financial and professional coaching, and legal advice • Monthly stipend to support our remote work model • Annual “development dollars” to support our people growth and development • Through Flex First, the freedom to live and work wherever you and your family thrive
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