zencore - Director of Marketing
Requirements
• 8–12+ Years of B2B Marketing Leadership: Proven track record in B2B enterprise marketing, with at least 4+ years in a senior leadership role within a cloud consultancy, professional services firm, or high-growth IT services company. • Hyperscaler / Google Ecosystem Experience: Direct experience working within the Google Cloud, AWS, or Azure partner ecosystems. Deep familiarity with co-marketing programs, MDF utilization, and hyperscaler field alignment is highly desirable. • Track Record in Demand Gen & Pipeline Growth: Demonstrated ability to own a pipeline target, build multi-touch ABM campaigns, and generate measurable enterprise pipeline. • Data-Driven & MarTech Savvy: Proficient with modern sales and marketing technology stacks (HubSpot, Salesforce, LinkedIn Campaign Manager, ABM platforms, and web analytics). Strong understanding of the current AI tooling. • Exceptional Communication: Outstanding written, verbal, and visual storytelling skills with the ability to translate technical cloud/AI concepts into business outcomes for executive buyers.
Responsibilities
• Define GTM Strategy: Build and execute an integrated, multi-year marketing strategy designed to accelerate revenue growth. • Budget & ROI Ownership: Manage the global marketing budget, allocating resources efficiently across brand, demand generation, events, and co-marketing to maximize pipeline ROI. • Cross-Functional Alignment: Partner with Sales, Alliances, and Delivery leadership to align marketing programs with sales targets, practice expansion, and enterprise account strategies. • Ecosystem Co-Marketing: Maximize joint marketing opportunities with Google Cloud - leveraging Partner Marketing Funds (MDF), RAMP programs, and co-branded campaigns to amplify reach. • Events & Event Strategy: Own Zencore’s presence at major industry and ecosystem events (e.g., Google Cloud Next, regional summits, and executive roundtables), driving high-touch executive engagement. • Thought Leadership & PR: Oversee content strategy, customer case studies, technical whitepapers, and PR initiatives to showcase Zencore’s technical wins and client outcomes. • Multi-Channel Pipeline Generation: Design and execute Account-Based Marketing (ABM) and inbound/outbound campaigns targeting enterprise C-suite buyers (CIOs, CTOs, CDOs, and VPs of Infrastructure/AI). • Funnel Optimization: Build and optimize a predictable demand generation engine across paid media, LinkedIn, organic search, content syndication, and email marketing. • Commercial Solution Packaging: Translate complex technical capabilities into compelling, buyer-centric value propositions, sales playbooks, and solution sheets for our service practices. • Customer Success Advocacy: Partner with Delivery leads to capture and publish high-impact enterprise case studies, video testimonials, and ROI metrics that validate Zencore's market leadership.
Benefits
• We Are Trusted Experts: Our teams bring deep, hands-on experience to solve the hardest cloud and AI challenges. • We Value Candor: We share unbiased opinions and aren't afraid of hard truths—our clients view us as true subject matter experts. • We Are the Missing Link: We connect our enterprise clients directly to Google Cloud innovation, moving with agility where larger consultancies stall out. • We Remove Uncertainty: We bring structured playbooks that eliminate risk from complex cloud migrations and AI deployments. • We Show Empathy: We build lasting client trust because we understand the real-world operational complexities of enterprise technology.
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