lwolf - Lone Wolf Technologies - Marketing Operations Lead

Remote - United States (Remote)3w ago

Remote Staff NA Software Real Estate VP of Marketing Marketing Manager Reporting B2B Documentation Data Quality

Requirements

• 5+ years in marketing operations, demonstrated HubSpot administration/expertise (certifications a plus) • Proven experience with marketing analytics, reporting, and dashboarding • Track record leading cross-functional projects with multiple stakeholders • Hands-on experience applying AI tools to marketing workflows (content, personalization, automation, or analysis) • Strong process-design and documentation skills • Excellent communication skills — able to translate data and systems into clear recommendations for non-technical stakeholders • B2B SaaS or real estate industry experience a plusequirem

Responsibilities

• Own and optimize the marketing technology stack, with HubSpot as the core platform — administration, workflows, integrations, and data hygiene • Design and continuously improve marketing processes to increase team efficiency and campaign velocity • Build and maintain analytics and reporting frameworks that give leadership a clear, accurate view of marketing performance and ROI • Lead cross-functional projects that span Marketing, Sales, and other departments, keeping timelines, stakeholders, and deliverables aligned • Identify and implement AI-powered tools and workflows to improve marketing productivity, personalization, and speed to execution • Manage lead scoring, segmentation, and lifecycle automation within HubSpot • Serve as the internal expert and go-to resource for MarTech questions, training, and best practices • Monitor data quality across marketing systems and ensure clean handoffs with sales and CRM data