octoenergy - Octopus Energy Group - Partner Marketing Manager
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Requirements
• You have great experience in a partner marketing or channel role • You’ve owned budgets and are confident allocating spend to drive measurable outcomes • You’ve owned and scaled marketing strategies, not just supported them • You’re commercially minded, with a focus on driving pipeline, referrals, or revenue • You’re confident running multi-channel campaigns (email, events, webinars, content) • You’re data-driven and comfortable using performance insights to shape strategy • You’re highly organised, proactive, and comfortable operating with autonomy • You collaborate well with partnerships or sales teams and can influence stakeholders • You bring a strong growth mindset - you test, learn, and iterate quickly
Responsibilities
• This isn't a "back-office" compliance role. You’ll be a key operator who ensures our products are customer-centric, our processes are slick, and our growth is sustainable. • You’ll work with teams (Sales, Product, Ops) who are experts in their fields but often new to Financial Services; your job is to translate the "why" behind the rules and help them build better products because of them. • Own partner acquisition marketing • Plan and execute outbound B2B marketing campaigns to win new partners • Develop messaging, content, and assets that support the Partnerships team in closing deals • Identify high-value partner segments and build targeted acquisition campaigns through channels like outbound email and LinkedIn. • Lead partner enablement • Design and own partner enablement programmes that drive referrals • Build structured email nurture journeys, supporting them through onboarding → activation → growth • Deliver enablement through webinars, email (including automations), training, events, and co-marketing • Own budget & campaign execution • Manage and deploy the partner marketing budget across campaigns and channels • Prioritise spend based on expected impact and performance • Test new approaches and reallocate budget to maximise ROI • Run campaigns end-to-end • Own campaign strategy, execution, and performance reporting • Launch campaigns that generate partner-sourced pipeline and referrals • Use AI to create scalable content and templates to support repeatable execution • Identify and lead co-marketing opportunities with key partners • Use data to drive growth • Analyse partner and campaign performance to identify drop-offs and opportunities • Track results and continuously optimise campaigns • Take a test-and-learn approach to improving engagement and referral output • Work closely with the Partnerships Lead to align on priorities and targets • Own partner marketing planning and bring structure to how we operate
Benefits
• 🎉 Octopus Energy Group is a unique culture. An organisation where people learn, decide, and build quicker. Where people work with autonomy, alongside a wide range of amazing co-owners, on projects that break new ground. We want your hard work to be rewarded with perks you actually care about! 🎁 Visit our perks hub - Octopus Employee Benefits • 🏆 Octopus Electric Vehicles, part of the Octopus Energy Group, won the Sunday Times best company to work for in 2024. We were named 6th out of the top 100 start-ups to work for by Tempo in 2025 and on Glassdoor we were voted 50 best places to work in 2022. Our Group CEO, Greg has recorded a podcast about our culture and how we empower our people. We’ve also been placed in the top 10 companies for senior leadership • ## Things to note • 🐶 just to let you know, we are dog friendly company so you may see our 4 legged friends in the offices - feel free to bring yours! Rest assured though, we've taken lots of precautions for those who have allergies • 🤖 We use AI to help us assess applications fairly and objectively. We’re totally fine with you using AI as a tool to help prepare too. That said, when we get to the interview and assessment stage, we’re really interested in hearing your unique perspective and real-world stories. That’s the stuff we can’t get from a bot or a prompt!
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