Metalab - Principal Brand Designer

Remote - PT (Pacific)5mo ago

Remote Principal NA Brand Ambassador Community Moderator Documentation Figma Brand Strategy Storytelling

Requirements

• 7+ years of experience in brand design, marketing, or visual identity, with a portfolio showcasing brand identities that live in digital environments. • Proven expertise in translating brand strategy into compelling visual identities, design systems, and marketing materials. • Strong presentation skills—you can confidently articulate design rationale to large stakeholder groups. • Experience working in collaborative, highly iterative environments, sharing work frequently and refining based on feedback. • Proficiency in Figma, Illustrator, Photoshop, and a deep understanding of brand documentation and systematization. • A passion for storytelling and the ability to create narratives that drive brand engagement. • Comfortable leading workshops, brand exercises, and sprints with both internal and external teams. • A deep understanding of product design principles and how brand design integrates with digital experiences. • Experience in motion, 3D, or interactive design to enhance brand expression. • Strong writing skills—whether it’s creative copy, brand guidelines, or strategic positioning.

Responsibilities

• Lead the brand design process from concept to execution, setting the creative and strategic vision for brands. • Develop inspiring, relevant, and scalable brand identities that strengthen digital products and businesses. • Act as a trusted partner to clients and internal teams, educating them on brand best practices and guiding them through a rigorous but agile branding process. • Work closely with Product Designers, Product Managers, and Client Partners to ensure brand identity aligns seamlessly with product experiences. • Advocate for brand thinking across the organization, increasing brand literacy within our teams and clients. • Deliver polished, well-documented brand systems that serve as an enduring source of truth for internal and external teams. • Push creative boundaries, exploring motion, 3D, and interactive elements to elevate brand experiences. • Present, sell, and defend creative work to stakeholders, ensuring buy-in and alignment at every stage of the process.