Plaud - Global Brand Director - San Francisco
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Requirements
• 8-15 years of experience in brand leadership, with proven success as a Brand Director or equivalent at a FAST-GROWING brand. • Deep expertise in brand positioning and storytelling — with an eye for detail and premium AI/tech aesthetics. • Strong understanding of global markets and customer behaviors, especially in the U.S., Europe, and Asia. • Exceptional stakeholder management and leadership skills — able to inspire cross-functional teams and external partners. • Builder mindset and entrepreneurship. • Good at using AI tools to improve work efficiency.
Responsibilities
• 1. Global Brand Strategy & Narrative • Define and continuously evolve Plaud’s brand positioning and narrative architecture. • Translate “Amplify Human Intelligence” into resonant storytelling frameworks. • Position Plaud as category thought leader in AI + work intelligence. • 2. Brand Storytelling & Content Leadership • Lead the creation of compelling brand stories, campaigns, and narratives that emotionally connect users with Plaud’s purpose. • Oversee the production of hero content: brand films, manifestos, keynotes, and flagship campaigns. • Establish content calendar aligned with product roadmap and strategic campaigns. • 3. Brand Communications & PR Strategy • Drive global brand communications strategy, aligning PR, keynote, and partnership storytelling to reinforce brand equity. • Lead strategic partnerships and cultural collaborations that elevate Plaud’s image. • Collaborate with agencies, creative studios, and media partners to produce world-class campaigns. • 4. Brand Governance & Measurement • Safeguard global brand integrity across all internal and external communications. • Establish and monitor brand health KPIs — awareness, preference, sentiment, and share of voice — to inform ongoing strategy. • Build cross-market brand review systems to ensure local relevance while maintaining global consistency. Ensure brand coherence across owned channels. • 5. Creative & Design Leadership • Oversee Brand VI evolution; Product launch films; Campaign systems; Website creative direction; Channel creatives, etc. • Build scalable design systems. • Raise creative bar to “luxury tech” standard. • 6. Leadership & Collaboration • Lead a multidisciplinary team across Brand Content, Brand Communications, PR, Social Media, Creative & Design. • Partner closely with regional marketing leads globally. • Mentor and inspire teams to deliver elevated, high-craft brand experiences that drive both brand and business impact.
Benefits
• Plaud is building the next generation intelligence infrastructure and interfaces to capture, extract, and utilize intelligence from what people say, hear, see, and think. • Plaud is a bootstrapped, skyrocketing, profitable company with a $250M revenue run rate achieved in just three years. • Define the next-gen paradigm for human-AI interaction. • Gain exposure to cutting-edge AI for Pro tools and play a direct role in our global expansion. • Work with passionate teammates who value innovation, collaboration, and customer success. • Grow your career in a culture that champions continuous learning and fast career development. • Market-competitive compensation, global exposure, and a vibrant, creativity-fueled work atmosphere. • Founding Team: Opportunity to join the founding team of this new initiative, with meaningful ownership and impact on a fast-growing startup. • Competitive Compensation: $200K-$250K base salary+performance bonus+Equity. • Comprehensive Benefits: Top-tier healthcare for employees and dependents, including dental and vision, and a generous employer subsidy. • Retirement Planning: 401(k) plan for full time employees with company matching. • Paid Time Off: Unlimited PTO, plus 13 paid holidays. • New Parent Leave: 12 weeks of paid time off to spend time with your new family, regardless of gender. • Hybrid Office: Minimum of 3x in office per week. • Gear: New hires are equipped with their choice of new top-of-the-line laptops and workstation setups. • Perks: Best office equipment. Annual offsites. Free office drinks and snacks.
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