thumbtack - Senior Brand Manager

• Lead foundational workstreams to help roll out our new brand “north star,” including fleshing out the Brand Playbook, defining a content strategy, educating and training partner teams, and more — and refresh these artifacts as the market shifts and new learnings emerge. • Identify high-leverage opportunities for the brand to drive business growth, then translate them into clear creative briefs and strategic direction for internal and external creative partners. • Own brand insights work that informs strategy — including audience deep dives, creative experimentation, competitive analysis, and brand health tracking — and turn findings into clear, actionable recommendations. • Partner with channel owners across Marketing and Communications to translate brand strategy into an integrated content strategy and creative calendar that meets business and brand goals. • Extend the brand’s influence beyond Marketing and Communications by building relationships with cross-functional partners; create proactive moments to communicate brand vision and align company priorities to it. • Lead brand support for AI-driven content, building prompts, skills, brand review systems, and other infrastructure that allows the brand to scale as content creation becomes more decentralized. • Orchestrate brand strategy and creative work for tentpole moments, including campaign launches, product launches, and major events. • Serve as a senior voice on the Brand Strategy team — setting standards, shaping how we work, and driving alignment with leadership and cross-functional stakeholders. • IN ORDER TO BE SUCCESSFUL, YOU MUST BRING • 6-8+ years of brand marketing experience, with a strong focus on brand strategy, positioning, and messaging • Experience defining and implementing brand strategy - including brand promises, positioning frameworks, playbooks, and messaging architecture • Experience setting brand vision and roadmap, not just managing executions - comfortable operating upstream of campaigns and influencing how the broader org thinks about brand • Experience designing and managing brand health measurement programs (brand tracking, awareness, perception, brand lift) and translating findings into clear strategic action • Strong creative judgment, including experience writing compelling creative briefs, providing strategic guidance to creative agencies and in-house studios, and partnering with creative teams to develop standout work • Experience designing and running creative experimentation programs that improve campaign performance and feed back into brand strategy • Analytical rigor — comfortable planning and executing research with the help of internal or external research partners. Adept at synthesizing quantitative and qualitative data into insights, recommendations, and business cases • Exceptional written and verbal communication, especially the ability to translate complex insights into clear, compelling narratives and presentations for senior audiences • Strong cross-functional partnership skills — able to build relationships and influence beyond marketing, including with Product, Operations, and senior leadership, as well as external agencies and vendors • Demonstrated ability to set vision, operate independently, and identify new areas of opportunity without guidance