balorgames - Brand Manager, Cozy Game Project, Contract
Requirements
• Experience: 5+ years in game marketing or publishing, with a track record of leading console launches for cozy, casual, or family-friendly titles. • Cozy Genre Expertise: A real understanding of the cozy and wholesome audience: what they play, where they spend time, and what kind of content takes off in those communities. • Social & Meme Fluency: Hands-on experience building social-first campaigns and shareable, meme-driven content that measurably grew an audience. • Licensed IP Experience: Direct experience marketing licensed IP, including managing licensor relationships, approval workflows, and brand-guideline compliance, plus comfort handling cultural sensitivities tied to an IP. • Console Platform Knowledge: Strong working knowledge of Nintendo, PlayStation, and Xbox platform programs, storefronts, and showcase processes. • Briefing Skills: Proven ability to turn strategic goals into clear creative briefs that align internal teams, external partners, and licensors. • Project Management: Strong organizational skills coordinating cross-functional teams and external vendors. • Channel Knowledge: Solid grasp of success metrics and audience behaviors across PR, social, influencer, and digital storefront channels. • Startup Mindset: Able to work both strategically and hands-on in a fast-paced, lean environment.
Responsibilities
• Drive the Go-to-Market Plan: Build the brand strategy and campaign calendar for the title, aligned to its KPIs and platform launch windows. • Lead Social & Meme-Driven Campaigns: Build the social-first content strategy that gets the game shared. Find the moments, characters, and in-game beats with the most meme potential, and brief content that puts them to work across the right platforms and communities. • Steward Licensed IP & Manage Licensor Relationships: Act as the day-to-day marketing contact for the IP holders and licensors on the project. Keep all creative within brand guidelines and approval requirements, secure sign-offs on time, and handle cultural and brand sensitivities carefully. • Creative Briefing: Write and refine creative briefs for art, graphic design, and video so every asset reflects both the game's brand identity and the licensed IP's standards. • Console Platform & Partner Outreach: Secure first-party support (Nintendo, PlayStation, Xbox) and marketing partnerships, with strong fluency in console showcase, storefront, and feature mechanics. • Developer & Internal Team Alignment: Keep developers and internal stakeholders (e.g., Production) aligned by sharing budgets, plans, and performance updates early, and by facilitating sign-offs. • Vendor Onboarding & Coordination: Onboard and coordinate vendors across PR, social, influencer, and storefront so they have the assets, brand guidelines, and licensor parameters they need to execute. • Asset Management: Coordinate high-impact creative assets with external contributors and agencies. • Go-to-Market Execution: Run the marketing beats, including showcase submissions, first-party opportunities, pre-release hype, announcements, and post-launch community engagement.
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