Zeta Global - Manager, Analytics & Insights - Programmatic
Requirements
• 5+ years of experience in a digital media, programmatic analytics, or related role. • Experience mentoring or informally leading peers; prior direct management experience a plus but not required. • Deep experience in digital media strategy and programmatic analytics. • Proven track record designing and executing measurement frameworks and complex testing programs (brand lift, incrementality, A/B). • Experience pulling and synthesizing audience insights reports. • Client-facing experience with a demonstrated ability to lead strategic conversations. • Extensive experience with SQL and Excel / pivot tables. • Excellent presentation, visualization, and storytelling skills with PowerPoint. • Experience with VBA/Excel Macros, Tableau, Python, SAS, or other data manipulation tools a plus. • Technical acumen to design campaigns that optimize the use of our technology platform. • Excellent diagnostic skills. • A great communicator who can convey complex technical concepts in simple, compelling terms to both clients and team members. • Strong aptitude for media strategy with the ability to contextualize concepts for client audiences. • Ability to prioritize and delegate across several high-profile accounts simultaneously. • High degree of creativity, attention to detail, self-motivation, and drive. • Enthusiastic team player with a penchant for collaboration, knowledge sharing, and developing others. • Comfortable in a rapidly evolving, startup-style environment. • Data-driven, technically curious, and self-starting. • Professional oral and written communication skills. • Education • Bachelor's degree in business, Finance, Economics, Statistics, Marketing, or equivalent experience. • Bonus - Master's degree or equivalent in Business, Finance, Economics, Statistics, Marketing, or equivalent experience.
Responsibilities
• Strategy & Client Leadership • Take a lead role on priority and complex accounts, helping shape the analytics and media strategy narrative for client engagements. • Partner with Sales and Customer Success to identify new business opportunities, support pitches, and expand scope within existing accounts. • Consult with clients on the development and alignment of marketing programs across online channels, translating business challenges into analytical solutions. • Lead client-facing communication around campaign strategy, performance insights, and optimization recommendations with a compelling storytelling approach. • Partner with Customer Success leads to execute the QBR process end-to-end including setting timelines, maintaining quality standards, and ensuring analysts are prepared to present insights that drive meaningful client conversations. • Communicate campaign optimization results to clients to prove value against original business goals. • Measurement, Testing & Analytics • Design and own measurement frameworks that define how success is tracked, reported, and communicated across client portfolios. • Lead the design and execution of complex testing programs including brand lift studies, incrementality testing, and A/B experimentation. • Establish testing methodologies, reporting requirements, and optimization modeling requirements to ensure full campaign impact and efficiency. • Work with clients to understand key business challenges and design analytic and testing plans to derive actionable intelligence. • Review performance of models across revenue, performance, and pacing — identifying opportunities and flagging risks proactively. • Work with internal teams and stakeholders to determine that measurement tools and products are appropriate for addressing client business challenges. • Develop innovative measurement tools and solutions that advance the team’s analytical capabilities. • Provide feedback to Product and Engineering teams on automation and model features to advance reliability, reach, and effectiveness of programmatic campaigns. • Team Management & Development • Manage a small team of analysts, supporting their day-to-day workload, quality of output, and professional growth • Mentor and train team members on analytical best practices, platform tools, client communication, and media strategy. • Review and provide feedback on analyst deliverables before they reach clients or senior stakeholders. • Foster a collaborative, high-performance team environment that encourages knowledge sharing and continuous learning. • Delegate effectively to free up bandwidth for strategic priorities while ensuring everything under your purview runs smoothly.
Benefits
• Excellent medical, dental, and vision coverage • Employee Equity and Stock Purchase Plan • Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!! • The salary range for this role is $110,000 - $130,000 depending on location and experience. • PEOPLE & CULTURE AT ZETA • Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression. • We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/ • ZETA IN THE NEWS! • ZETA IN THE NEWS! • https://zetaglobal.com/press/?cat=press-releases
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