Flex - Director of Performance Marketing
Requirements
• 8+ years in growth, digital or performance marketing, ideally in fintech or B2B SaaS • Experience managing people or agency teams, with a track record of building strong ones • Hands-on depth in SEO, paid acquisition, website optimization and modern demand generation • Comfort with sales-led acquisition, intent-based targeting, personalization and lifecycle triggers • Strong instincts grounded in research, data and customer insight • Clear, compelling writing and storytelling • Technical fluency with modern marketing and analytics tools • A collaborative, human-first approach, with strong values and a bias toward action
Responsibilities
• Growth & Demand Generation • Run performance marketing and digital channel execution day to day, and build a small, strong team as the channel mix proves out • Own paid acquisition across search, display, paid social and retargeting • Improve CAC, payback period and channel ROI through continuous testing and data-driven iteration • Partner with Sales and RevOps on ICPs, pipeline goals and campaign planning • Manage agency partners (SEO/GEO, paid media) to clear goals and timelines • Own the marketing tech stack, attribution and data flow end to end, building them where they don't exist yet • Self-Serve & Product-Led Growth • Own top-of-funnel acquisition for Flex's self-serve motion • Partner with Product on activation experiments, onboarding flows and conversion optimization • Define and report growth KPIs across acquisition, activation and revenue • Website & Digital Growth Surfaces • Treat Flex.one as a core growth surface: discoverability, performance and conversion • Grow organic acquisition through technical SEO, structured content and site optimization • Build Flex's visibility across AI discovery platforms such as ChatGPT, Perplexity and Gemini through GEO • Launches & Content • Bring product launches to market with the brand team, with clear messaging and materials for Sales and partners • Turn Flex's story into high-performing content across the website, campaigns, organic, paid, email and referral channels • Work closely with Brand, Legal and Compliance so every claim is accurate and every disclosure is in place
Benefits
• Build something generational — Capture the full lifecycle of money for ambitious business owners. • Work on real money, real risk — Payments, credit, and banking at serious scale. • Solve hard problems — AI, underwriting, compliance, and global finance from first principles. • True ownership — Small teams, high trust, real accountability. • Founder-level exposure — Direct access to leadership, customers, and investors. • High bar, high taste — Move fast without cutting corners. • Elite peers — People here are builders, not tourists. • Real upside — Meaningful equity if you help build something big.
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