Nametag - Senior Marketing Manager
Requirements
• We encourage candidates from diverse backgrounds to apply, even if you don't meet every listed qualification. You'll thrive in this role if you bring most of the following: • ~8 years in B2B marketing, with some of that time in a content-heavy role: content marketing, editorial, communications, or a marketing generalist role centered on writing. • ~8 years • Genuine comfort as a generalist. Someone who'd rather move across several channels well than own one channel deeply. • Experience marketing to technical or security-conscious B2B audiences; cybersecurity, IAM, or enterprise IT experience is a strong plus. • Ability to turn a customer conversation, a product spec, or a conference talk into content without losing what mattered in translation. • Working familiarity with marketing tools such as HubSpot, Google Analytics, and a CMS (Webflow or similar); light design-tool comfort (e.g., Canva) is useful, though this isn't a design role. • Strong organizational and project management skills. • A strong sense of ownership and a bias toward shipping.+ • What We Value • Intellectual horsepower. Quickly grasping complex technical and business concepts. • Intellectual horsepower. • Kindness and integrity. Earning trust is central to how we build relationships with customers and colleagues. • Kindness and integrity. • Bias for action. We move quickly to deliver impact and protect our customers against fast-moving threats. • Bias for action. • Ownership mindset. You care about uptime and stability the way a founder cares about the product. • Ownership mindset.
Responsibilities
• Content Creation & Editorial Ownership • Maintain a consistent voice and terminology across everything you touch, using Nametag's messaging and style guide as the working standard. • Turn technical product detail into copy a security, IT, or HR buyer will want to read, without losing accuracy along the way. • Sales & Customer-Facing Collateral • Write and refresh customer-facing collateral: one-pagers, solution briefs, and customer stories. • Turn customer conversations and Customer Success input into concrete proof points and case studies. • Keep collateral current as messaging and product details change, rather than letting outdated one-pagers keep circulating. • Multi-Channel Campaign Support • Write copy supporting Growth Marketing's campaigns across email, social, paid, and landing pages. • Adapt a single core message across formats and channels so campaigns feel coordinated rather than assembled from parts. • Support A/B testing of messaging and creative with fresh copy variants. • Event & Field Marketing Content • Produce content supporting Nametag's conference presence and field events: talk-track material, dinner and panel briefs, and pre- and post-event follow-up content. • Partner with Channel Partnerships on content for partner-facing events and co-marketing moments. • Editorial Calendar & Cross-Functional Coordination • Own and maintain the marketing content calendar, coordinating inputs from Growth Marketing, Product Marketing, Design, and Sales so nothing ships late, off-voice, or duplicated. • Flag gaps and inconsistencies in existing content and messaging, and drive them to resolution rather than letting them sit. • Performance & Iteration • Track content performance: engagement, email metrics, content-influenced pipeline, in partnership with Growth Marketing, and use it to prioritize what to write next.
Benefits
• Competitive salary • Meaningful equity ownership • Comprehensive health benefits (medical, dental, vision) • Flexible paid time off • Quarterly team off-sites and travel support • New computer hardware and equipment • An inclusive environment where your voice has impact and your work drives change
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