iSpot - Principal Research Consultant

• Serve as the subject matter expert on iSpot’s creative research methodology in client meetings, demos, RFPs, and procurement reviews • Scope and design pre-market and custom creative studies, including questionnaire design, target definition, and success criteria • Analyze and interpret creative testing results and deliver clear, actionable readouts to brand, agency, and insights stakeholders • Develop custom research and reporting from iSpot’s creative database, including category, competitive, campaign, and tentpole event analyses • Partner with Account Executives and Customer Success to identify, position, and grow creative research opportunities • Provide research input on proposals, scoping, and feasibility • Coordinate with internal teams and sample partners to deliver studies on time and to iSpot’s quality standards • Articulate how iSpot’s approach compares with alternative methodologies, including neuroscience, attention, and AI-based creative testing • Monitor industry developments in survey methodology, sample quality, and synthetic data, and recommend how iSpot should respond • Collaborate with Product, Data Science, and Marketing on methodology, new metrics, validation studies, and thought leadership • Support enablement and internal teams on creative research best practices • Qualifications and Education Requirements: • Bachelor’s degree in Marketing Research, Psychology, Statistics, or a related field; advanced degree a plus • 10+ years of quantitative consumer or advertising research experience, including 5+ years focused on ad, copy, or concept testing • Experience leading creative research engagements, ideally at an ad testing or creative effectiveness provider, for large enterprise brands or major agencies • Deep expertise in survey design, sampling, weighting, and data quality best practices • Strong statistical foundation, including significance testing, sample size planning, and normative benchmarking • Proven ability to translate research findings into clear recommendations for senior marketers and creative teams • Experience supporting the sales cycle, including client presentations, RFP responses, and proposal development • AI Literacy - Experience using Large Language Models (LLMs) like Gemini or ChatGPT to accelerate research design, analysis, and reporting • Ability to deliver high-quality analysis on tight timelines in a fast moving, entrepreneurial start-up environment • Strong collaboration skills to work effectively across Sales, Customer Success, Product, and Data Science • iSpot Creative Assessment platform • Survey design and analytics tools • CRM Tools: Salesforce and Highspot • Google Suite, including Gemini • Microsoft Office Suite, with a heavy emphasis on Excel and PowerPoint