PatientPoint - Sr. Marketing Manager, Life Sciences

• Develop deep expertise in the solutions and target personas you support to effectively drive awareness and demand for PatientPoint. • Articulate the value proposition of all products, capture features and benefits and translate these details to support compelling messaging and content • Own and execute on sales and marketing events, driving pre-event awareness, on-site engagement, and post-event follow-up • Enable sales with relevant marketing materials, including sell sheets, presentation decks, spec sheets, best practices • Collaborate with product, sales and other cross-functional teams to develop integrated marketing campaigns and programs • Support the development of the content strategy and execute short-form content deliverables as needs arise, including email marketing, sell sheets, social posts, and more. • Develop and execute marketing campaigns, programs and supporting content used in both online/digital and offline environments • Develop and execute demand generation programs to drive leads and sales pipeline growth • Communicate with and educate sales team regarding new and planned marketing activities • Track and analyze marketing performance metrics and optimize programs accordingly • What We Need: • 7+ years of direct experience in B2B marketing, healthcare or life sciences preferred.  Agency, start-up, or consulting experience are also preferred. • Bachelor's degree in Marketing, Communications, Business Administration or related field • Proven track record of developing and executing successful marketing strategies and campaigns that drive business results • Expertise in sales support tools and enablement • Experience designing and implementing ABM campaigns • Expertise in digital and traditional marketing channels and tactics • Strong understanding of product marketing strategy and execution, including product positioning, messaging and go-to-market planning • Highly developed training, presentation and written communication skills • High adaptability and flexibility, including the ability to manage deadline pressure, ambiguity and change • Excellent communication, collaboration and interpersonal skills, with the ability to effectively communicate with stakeholders at all levels • Experience with Salesforce and/or Pardot a plus • Latest News & Innovations: • Named A Best Place to Work! Read More • Mike Walsh, COO answers "What Makes a Great Leader". Read More • Recognized on Vault’s Top Internship List. Read More • What We Offer: We know you bring your whole self to work every day, and we are committed to supporting our full-time teammates with a comprehensive range of modernized benefits and cultural perks. We offer competitive compensation, flexible time off to recharge, hybrid work options, mental and emotional wellness resources, a 401K plan, and more. While these benefits are available to full-time team members, we strive to create a positive and supportive environment for all teammates.