virtahealth - Event Marketing Manager

• Own and execute against a segment of the event portfolio: Plan, market, and execute conferences, field marketing events, webinars, and partner activations aligned to pipeline and growth goals • Drive audience strategy: Develop targeted acquisition plans that reach priority accounts and buying groups • Write high-quality marketing copy: Develop clear, compelling messaging for invitations, emails, landing pages, and follow-up that drives action • Lead event marketing & promotion: Partner across email, digital, sales, and partner channels to create promotion plans and embed events and webinars within broader marketing programs and projects • Track performance and optimize: Measure results (attendance, engagement, pipeline influence) and identify opportunities to improve impact over time • Execute with operational rigor: Manage logistics, vendors, budgets, and planning processes with strong discipline and attention to detail • Partner with leadership and cross-functional teams: Collaborate with sales, partnerships, and the Director of Integrated Marketing & Event Strategy to execute strategy and improve performance • Ramp on Virta’s integrated marketing approach, standard event planning processes, and how events contribute to pipeline generation • Take ownership of a subset of events and webinars, and supporting execution during an active cycle • Plan and execute at least one event end-to-end, including promotion and follow-up • Draft and refine event marketing copy across email and partner channels • Partner with sales and marketing stakeholders to refine audience targeting and outreach strategy • Establish clear performance tracking for your events and webinars (attendance, engagement, pipeline contribution) • Identify and implement at least one measurable improvement to event and webinar performance • 5–7 years of experience in B2B marketing, with strong exposure to demand generation and events • Experience using conferences, webinars, and field events as part of integrated, multi-channel marketing campaigns • Strong writing skills, with the ability to develop clear, compelling marketing copy that drives engagement and action • Demonstrated ability to drive high-quality attendance, engagement, and pipeline impact from marketing programs, with a strong analytical mindset to evaluate performance and guide decisions • Successfully designed and implemented repeatable AI-enabled workflows that address team bottlenecks and improve efficiency • VALUES-DRIVEN CULTURE • Virta’s company values drive our culture, so you’ll do well if: • You put people first and take care of yourself, your peers, and our patients equally • You have a strong sense of ownership and take initiative while empowering others to do the same • You prioritize positive impact over busy work • You have no ego and understand that everyone has something to bring to the table regardless of experience • You appreciate transparency and promote trust and empowerment through open access of information • You are evidence-based and prioritize data and science over seniority or dogma • You take risks and rapidly iterate • Is this role not quite what you're looking for? Join our Talent Community https://jobs.ashbyhq.com/virtahealth/form/talent-community-form and follow us on Linkedin https://www.linkedin.com/company/virta-health to stay connected!